There was a time when the business world used to measure the success of videos with metrics such as likes and shares. Nowadays, everyone knows that they are only for vanity and concentrate on performance metrics like conversion rates, leads generated, etc. In the Content Marketing Institute’s “B2B Content Marketing Benchmarks” 2019 report, it says …
Videos are a genius way to spread the word about your startup. They are powerful for your business, whether it is lead generation that you want or brand building. Every statistic out there says that videos are more effective than ebooks, blog posts, etc. People love watching videos because there is little effort required when …
Importance of thumbnail in explainer video marketing Read More »
With more than 330 million monthly active users, Twitter is one of the most impactful social networking sites on planet Earth. It is so powerful that in the unrest in various politically fragile countries in the Middle East during the start of the previous decade (from 2009-2011), Twitter was exclusively used by protestors from different …
Twitter videos for your business: from native video to video ads Read More »
Using videos as a part of your marketing strategy is not for vanity anymore. Video Marketing Statistics report for the year 2019 says that 83% of marketers say that video gives them good ROI. Also, 96% of them say they have watched an explainer video to learn about a product or service. Shameless plug- If …
Optimizing business videos to get maximum search engine visibility Read More »
To put it succinctly, video analytics is the ability to convey meaningful information from digital video. There has been a lot of interest generated in this area because of its varied applications in the real world. Facial recognition, smart parking, licence plate recognition, counting people at events, etc. can be considered as some of its …
