The bad news: Today, website visitors have a shorter attention span than a goldfish – around 9 seconds. The good news: You have the power and technology to make them stay on your website longer than usual. That makes the first ten seconds crucial for any business.
Because of this, many business owners are implementing animated explainer videos to capture and engage users in 90 seconds or less. It’s the perfect medium because, with explainer videos, you can tell your story that’s visually engaging and attracts attention immediately in a memorable and shareable way.
“The average user spends only 10-20 seconds on a website if there is no compelling reason to stay longer.”
Why Choose Animated Explainer Videos?
Did you know that only 20% of people remember the information they read and only 10% remember what they heard? While there is a place for written content, it’s a fact that visual information is processed 60,000 times faster than text.
Every business, big or small, has to explain its product or service to customers. An animated explainer video has the power to articulate your business message in less than a minute or two.
97% of marketers say video has helped increase user understanding of their product or service.
76% say it helped them increase sales.
47% say it helped them reduce support queries.
76% say it helped them increase traffic.
80% of marketers say video has increased dwell time on their website.
Why Animation Rules!
There are other ways to tell your story through live action, stock footage, and other video methods. Here are the many advantages that animated explainer videos provide:
1. Explaining Complicated Products & Services
An animated explainer video is perfect for those areas of business where it is difficult to present and sell a product through other types of video or promotional methods. Animation can break down a complicated idea into smaller and simpler parts. Making it understandable and easily sellable.
Colourful and lively animated characters along with eye-catching illustrations, prompt strong emotions and induce a special rapport with the audience while engaging them and capturing their attention.
The characters of an animated explainer video can do anything. They can dance, fly, sing, take any shape and adopt any characteristics. This helps businesses to create an innovative storyline which makes the visual presentation more appealing.
More Reasons to Implement Animated Explainer Videos to Tell Your Brand Story
- Increase sales
- More conversions
- Increase click-through rates
- Higher rankings in search engines
- Easy-to-remember marketing messages
- Customers’ engagement
- Reduce the number of consultations
So there you have it, animated explainer videos are an effective way to exult your audience and explain your product or service in a concise, engaging and visually appealing way.
Additionally, animated explainer videos are comparatively affordable to produce, making them a pocket-friendly marketing tool for businesses of all sizes. An animated explainer video is for all types of businesses, increases brand awareness, drives sales, and provides educational content to any audience.
We’re sure you have more questions, and we’d be glad to answer them. Even if you just want to brainstorm animated video possibilities for your business, we’d be happy to talk and consult you.