3 Types of Videos That Increase User Experience and Conversion Rates

Videos are everywhere these days. It’s been tested and proven that if you’re not using video in your marketing, you’re not engaging your customers. But beyond engagement, videos can augment conversion rates by enabling customers to understand your products and services, and building faith at important stages throughout the sales funnel.


Product videos influence almost 85% of customers to buy a product.

This means videos and animations can make or break our purchase decisions. E-commerce Nation says, “Product pages with videos drive a 157% increase in organic traffic from the search engines.”

Video contents are also crucial in enticing and engaging new visitors to your site, and improving the user experience. If you talk about doubling your conversion rate, video contents play an important role here too. But sadly enough, many marketers forget to use videos to their full potential.

And that’s where the tragedy strikes. Every online marketer must pay attention to animations and video content to increase their ROI. 

Now the question arises which video is suitable for your business. Well, it leans on your enterprise structure, industry, and other factors.

To help give you a few ideas on how video improve your marketing, here are 3 Types of Videos That Increase User Experience and Conversion Rates:


1. Animated Explainer Videos

Animated explainer videos are animation combined with a comprehensive script to give it a creative and comprehensible production. The best way to entice your audience is by using a noteworthy animated explainer video on your website. 

An animated explainer video is a perfect way to hold the attention span of your traffic. Animation can grab anyone and anywhere from adults to youngsters (Even dogs love to watch animation. Have you been on TicTok lately?).

A customised animated explainer video can push a buyer to get a better understanding of your company. In fact, a recent animated explainer video brought Dropbox a whopping 10 million new leads. Want to give it a try?

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2. How-To Videos

How-To Videos are self-explanatory. If you have a product that you want to explain then this is the style for you. It contains all the step-by-step details about the product or service. 

How-to-use videos work well for those customers who prefer specifics and details. They are also being used more commonly in the software industry for product demos, taking the place of antiquated screen recordings.


Take a look at our award-winning video for CryptoWallet


3. Product Videos

Static images or blobs of text fail to make visitors envision how a product will look in reality. Meanwhile, when illustrated in the form of animation, enfolding every aspect of the product, it gives visitors a better idea of whether or not the product is appropriate for their needs. 

Product videos not only soothe anxieties but help make speedy decisions and improve conversions as well. 


There’s More to Animated Explainer Videos

It’s a known fact that customers who watch more videos spend more online. Here’s a little secret – Your site is currently swimming in the gigantic sea of 47 billion websites around the internet. That’s Billions with a ‘B.’ 

A video can help you to get your product and content in front of the right people, capture their attention, and get them to take action. A short animated explainer video gives your customers a chance to see the way your product moves. It gives a chance to use voice (sound) to generate a rapport, genuine excitement and passion for the product without relying on exclamation marks.


Which Type of Animated Video is for You?

Now that you know how essential animated videos are and a few of the types of videos that can help amplify your marketing efforts, deciding which one should be a breeze. If you’re still unsure which style matches your goals, the Motionvillee team of video experts is here to guide you through every step of the process. 

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