In the ever-changing world of marketing, businesses are always seeking new and creative ways to connect with their target audiences. In this quest for effective strategies, video content stands out as a potent tool that grabs people’s attention and delivers tangible outcomes.
Whether you’re a fledgling startup or a long-standing industry leader, incorporating video content into your marketing plan can make a substantial impact on your brand visibility and financial success. In this blog post, we’ll explore seven convincing reasons, backed by relevant data and reports, that underscore the effectiveness of video content in business marketing.
Why video content is preferred
People love videos because they’re captivating and easy to remember. Research by Wyzowl shows that when we watch a video, we remember 91% of the message, while we only remember 9% when reading text. Our brains process visuals 60,000 times faster than text, making videos a speedy way to communicate.
Plus, more people engage with videos on social media—videos in posts get 48% more views than just text or pictures. That’s why businesses and viewers alike prefer video content!
Video content is highly effective for marketing due to its ability to engage, inform, and emotionally connect with the audience. In today’s digital age, it has become a dominant and highly effective medium for conveying messages, engaging audiences, and driving business results. Here are some key reasons why video is crucial for marketing:
7 Reasons Why Video Content is the Game-Changer for Marketing Strategy
1. Create Brand Awareness
Animated explainer videos add significant value to brand awareness efforts. Their ability to simplify complex brand messages ensures easy understanding by the audience, making the brand more accessible. The visual appeal and compelling storytelling inherent in animations leave a lasting imprint, increasing the likelihood of brand recall. Moreover, their shareability across various online platforms amplifies brand reach and engagement. Consistency in using animated explainer videos builds a cohesive brand image, fostering trust and strengthening the brand-consumer relationship, resulting in a more successful brand awareness strategy.
2. Video Content Boosts Sales and Conversions
Animated explainer videos are potent sales and conversion tools. They simplify complex ideas, engage viewers emotionally, and highlight product benefits effectively. By offering a clear and engaging narrative, they can increase viewer understanding and trust, making it more likely for viewers to take desired actions, such as signing up for a service or making a purchase. These videos also tend to be highly shareable, expanding their reach and potentially attracting more customers, ultimately boosting sales and conversion rates for businesses.
3. Improved Product/Service Understanding
Animated explainer videos serve as invaluable tools in enhancing product or service comprehension. They excel in breaking down intricate details into easily digestible visuals and narratives, offering viewers a unique, immersive learning experience. By visually illustrating how a product or service functions and its real-world applications, these videos foster a profound understanding that transcends traditional communication methods. This clarity not only builds trust but also increases the likelihood of conversions and satisfied customers, setting animated explainer videos apart as a distinct asset in promoting product/service understanding.
4. Building Trust and Credibility with Your Audience
Animated explainer videos build trust and credibility by presenting information in an engaging, transparent, and visually appealing way. They establish a professional image and effectively convey your brand’s expertise and authenticity. By providing clear, accurate, and compelling insights about your products or services, you establish credibility with your audience. The visual storytelling in these videos evokes emotions and fosters a sense of transparency, connecting with viewers on a personal level and cultivating trust, vital for a long-lasting and successful relationship.
5. Video Encourages Social Shares
In the age of social media, content that encourages social shares can exponentially increase its reach and impact. Videos are highly shareable content, making them perfect for social media platforms. According to a study, social videos generate 1200% more shares than text and images combined. The viral potential of videos can significantly amplify your brand’s reach, allowing you to connect with a broader audience and drive engagement.
6. Helps in SEO Ranking
Animated explainer videos can boost SEO efforts by increasing user engagement and dwell time on your website. Engaging videos can reduce bounce rates and encourage visitors to spend more time on your pages, signaling to search engines that your content is valuable. Additionally, videos can be optimized with keywords, titles, and descriptions, improving search engine visibility. Sharing videos on social media and other platforms can also generate backlinks, enhancing your site’s authority. As a result, well-optimized animated explainer videos can positively impact your SEO rankings.
7. People Prefer Watching Videos over Reading
The preference for video content over text is a trend that has gained momentum in recent years. With the rise in the use of smartphones and high-speed internet, consumers are more inclined to consume video content on various devices. A survey by Wyzowl revealed that 91% of people prefer watching videos to learn about a product or service from brands. This preference is not limited to a specific demographic; people of all age groups find videos more engaging and accessible. By aligning your marketing strategy with consumer preferences, you can create a more enjoyable and immersive experience for your audience.
Conclusion: The Power of Video Marketing
In summary, the importance of video content in business marketing cannot be emphasized enough. Whether it’s driving sales, increasing conversions, raising brand visibility, improving SEO, fostering social sharing, aiding product understanding, or building trust, videos offer a wealth of advantages. The statistics and reports highlighted in this blog post underscore the profound impact of video marketing on consumer behavior and buying choices.
If you’re eager to put these strategies into action for your video marketing campaign but need guidance on getting started, reach out to Motionvillee. We’re here to assist you in harnessing these methods and crafting captivating animation videos.