Social Media Marketing Campaign Video

Nescafe

Nescafé, a leading global coffee brand, launched the “Wake Up Campaign and Win a Salary Campaign” to engage coffee lovers and increase brand awareness. To promote this initiative, Nescafé partnered with Motionvillee to create a dynamic social media campaign video, showcasing how participants can win exciting rewards and enjoy the energizing experience of Nescafé coffee. The video effectively captured the campaign’s essence and drove more than 1 Million views across all social media platforms.

Taste The Bold New Brew

Nescafé is redefining the coffee experience by blending quality with innovation to energize consumers worldwide. With a rich legacy of delivering premium coffee, Nescafé’s commitment to sustainability and flavor is unmatched. Through its “Wake Up Campaign and Win a Salary Campaign,” Nescafé engages coffee lovers, offering exciting rewards while encouraging them to start their day with a fresh, energizing cup.

Motionvillee’s Campaign Reach

Motionvillee’s bilingual video campaign expanded its reach by catering to diverse audiences. By offering content in multiple languages, the video effectively engaged a broader demographic, ensuring wider visibility and enhancing the campaign’s impact across various markets and customer segments.

Hurdles

Connect with Coffee Lovers Engaging a diverse audience of coffee enthusiasts requires crafting relatable content that speaks to their passion for coffee while showcasing how Nescafé fits seamlessly into their daily rituals.

Adapting to Social Media Constraints Social platforms demand brief, impactful content. Nescafé has to deliver visually stunning and emotionally resonant messages within seconds, ensuring they stand out in crowded feeds and spark meaningful engagement.

Boosting Retention and Recall In a sea of advertisements, ensuring Nescafé’s campaigns leave a lasting impression requires innovative storytelling and memorable visuals that make coffee lovers associate their best moments with the brand.

Motionvillee Blend

Brewing Strong Connections: Motionvillee crafted a video that resonates deeply with coffee enthusiasts, blending relatable visuals of coffee moments with a warm, inviting tone. The storytelling captured the emotional connection people have with their coffee rituals, making Nescafé the hero of their daily routines.

Engaging With New Trends: Motionvillee designed the video specifically for social media, leveraging concise yet impactful visuals and snappy storytelling. The high-energy delivery and stunning design ensured Nescafé stood out, even within short attention spans and fast-scrolling environments.

Boosting Retention and Recall: By combining vibrant imagery, engaging animation, and a memorable narrative, Motionvillee ensured viewers not only enjoyed the content but also remembered Nescafé as a brand that understands their love for coffee. The seamless integration of visuals and messaging left a lasting impression.

Strategic Insights

Targeted Emotional Engagement:
The video leverages the universal love for coffee to create an emotional bond with viewers. By focusing on relatable coffee moments, it positions Nescafé as an essential part of their daily lives, fostering brand affinity.
Platform-Specific Optimization:
Designed for social media, the video capitalizes on brevity and visual appeal to maximize impact in limited timeframes. This ensures high engagement rates and adaptability across platforms like Instagram, TikTok, and YouTube.
Memorable Brand Identity:
The video reinforced Nescafé’s identity as a modern, approachable, and premium coffee brand. Through captivating visuals and concise messaging, it enhances recall value, ensuring that Nescafé remains top-of-mind for coffee lovers.

Core Take Away

Motionvillee video helped Nescafe to successfully execute their social media campaign in a very effective way. The video gained more than 900k views on Nescafe Arabia Youtube while 100k+ views on other social media platforms.