How to Choose the Perfect Music for Marketing Videos

Choosing the perfect music for your marketing videos is more than just adding background sound—it’s a strategic decision that can set your brand message. This guide will provide essential tips to help you select the right music for your marketing videos.

We’ll cover everything from defining your video’s message and mood to considering budget constraints and legal aspects. Each step is designed to give you the knowledge needed to make informed decisions while creating effective marketing videos. Let’s explore how music can elevate your video content and make a lasting impression.


Understanding and Defining Your Message:

When you’re crafting a video, clarity in your main message is important. Take the time to define your purpose and objectives early in the creative process. This clarity will guide your music selection. Consider the emotions you want to evoke and the story you want to convey. Are you aiming for excitement, inspiration, or something more soothing? Knowing this will help you choose music that complements your video’s narrative and enhances viewer engagement.

Tip: Before you choose the perfect music for marketing videos, write down a summary of your video’s main message and emotional tone. This will serve as a reference point when you’re browsing for suitable music tracks.

You can also list adjectives that describe the mood you want to create (e.g., uplifting, suspenseful, heartfelt). Use these keywords when searching for music to ensure a good match.

For reference, you can simply differentiate the emotional tone in these two videos.

  1. Here’s Google’s video, ‘Get Back to What You Love’. The video shows how people use Google products to feel happy and get back to their favorite activities after the pandemic. Therefore It aims to bring feelings of peace and hope during COVID-19.

  2. In contrast, the UK Road Safety ad uses fear and shock to send a strong message. It wants viewers to understand how important it is to drive safely within the speed limit. The ad shows the serious consequences of reckless driving through a powerful story that stays with the audience.




Considering the Role of Music

Think about how you want the music to work with your video. Should it be in the background, quietly enhancing the visuals, or should it play a more active role in telling your story?

Matching the music’s tempo, mood, and intensity to your video’s content creates a smooth viewing experience that keeps viewers engaged. Understanding this helps ensure that the music adds to your video’s impact rather than distracting from it.

Tip: Watch your video without any music, and imagine different types of music playing in the background. Decide which type best enhances the visuals and emotions you want to convey.

To understand further, if you watch the Slack video, you’ll notice how it illustrates a chaotic work environment. This represents common work challenges. The music in the video transitions effectively from chaos to clarity. It showcases how Slack simplifies work processes to make them more manageable and efficient. The music enhances the message of how Slack brings order and simplicity to busy work situations.



On the other hand, this video from Chipotle is just a piece of background music setting the tone of a country environment.




Selecting the Genre:

Consider the preferences of your audience when choosing music. Pick a genre that your viewers will enjoy and relate to. Using music that resonates with your audience increases their interest and connection with your video. Choosing the right genre can make your video feel familiar and relatable to your viewers.

Tip: It’s recommended to analyze past video performances and audience feedback to understand which music styles have resonated well with your viewers. Use this insight to inform your music selection for future videos.

It’s important to be specific about the type of music used in marketing videos, as the music that resonates with potential customers of a crypto business will differ from that of a food business.

For example, in a marketing video like Coinbase’s , which promotes a cryptocurrency platform, the music choice reflects a modern, innovative, and tech-savvy vibe. The music is likely electronic or instrumental, conveying a sense of cutting-edge technology and forward-thinking.



In contrast, a marketing video for McDonald’s



would use music that evokes feelings of happiness, familiarity, and comfort. The music might be upbeat, catchy, and family-friendly, aligning with McDonald’s brand image and target audience.

By tailoring the music to the specific industry, brand, and audience, marketers can enhance the overall effectiveness and impact of their videos.



Avoiding Copyright Issues:

Using music without proper permission can cause legal problems and damage your reputation. Always use music that you have the right to use, such as royalty-free music or music you’ve properly licensed. This ensures that you’re using music in your videos legally and ethically.

Explore reputable websites that offer royalty-free music libraries. Many platforms provide affordable subscription plans or one-time purchase options for high-quality music tracks.

Tip: You can find royalty-free music from various platforms like PremiumBeat, Epidemic Sound, Artlist, Music Vine, Soundstripe, Filmstro, and Pond5. These platforms offer a wide range of music that you can use legally in your projects without worrying about copyright issues.



Music Editing and Integration:

When you’re picking music for your video, make sure it matches the pace and story. This helps the music blend smoothly with your video’s narrative and keeps your audience engaged. Use video editing software to adjust the volume, timing, and transitions of your chosen music track. Experiment with different edits to find the perfect fit that improves your video’s quality and impact.

Tip: After selecting the best music for your marketing video, use video editing tools to tweak volume, timing, and transitions. This will seamlessly integrate any music into your video, making it easy to choose any music of your preference.



Budget Considerations:

Be mindful of your budget when selecting music. Look for affordable options that meet your video’s needs without sacrificing quality. Making smart budget decisions ensures you get good music that enhances your video without breaking the bank..

Tip: Set aside a portion of your video production budget specifically for music licensing. Explore different pricing tiers and licensing models to find the best value for your investment.



Professional Assistance:

Work with music experts or video production agencies to help you choose or create music tailored to your video. Their expertise can provide customized music solutions that perfectly fit your video’s needs and brand identity.

Collaborating with professionals ensures you get high-quality music that enhances the effectiveness of your marketing videos. You can also hire a video production agency to get quality results without using too much effort, money, and time.

Tip: Reach out to composers, music producers, or video creators who specialize in music production. Provide them with insights about your video’s objectives and audience demographics to receive personalized music recommendations.

In conclusion, by considering these key factors and using effective strategies, you can choose the perfect music for marketing videos. This will increase viewer engagement, reinforce your message, and maximize the impact of your content. Remember, the right music can transform your video into a captivating experience for your audience. Apply these tips to elevate your video content and connect more deeply with your viewers.

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