videos produced
repeat clients
of video strategy experience
in video ad spend
B2B video production typically takes 4-6 weeks from kickoff to delivery. Week 1 covers strategy and scripting, Week 2 handles storyboarding and voiceover, Weeks 3-4 involve animation, and Weeks 5-6 are for revisions and delivery. Rush production in 2-3 weeks available for urgent launches.
The best B2B video length is 60-90 seconds for homepage explainers, providing enough time to explain complex products while maintaining attention. Product demo videos can extend to 90-120 seconds for mid-funnel audiences. Avoid longer unless you have captive audiences (webinars, sales presentations).
During discovery, we collect all brand assets: logos, fonts, colors, tone guidelines, existing marketing materials. The storyboard phase shows exactly how we’ll apply your brand before animation begins. You have full approval authority at each stage. Final videos seamlessly match your existing USA brand presence.
Measure video ROI by tracking three core metrics: landing page conversion rate improvement, demo booking volume increase, and sales cycle length reduction. Set up Google Analytics goals, track engagement in Wistia/Vimeo, measure pipeline impact in your CRM. Most USA clients see measurable improvement within 30-60 days.
You can provide your own script, but we recommend letting us optimize it for conversion. Most client scripts focus too heavily on features rather than outcomes, use technical language confusing buyers, or miss key conversion elements. We’ve written 4,000+ scripts that drive results. At minimum, let us review and strengthen your draft.
