In the business world, marketers and business owners are often caught in the dilemma of whether to invest in an explainer animation video or not. Do these videos genuinely impact the sales funnel, or are they just another marketing trend?
We’ve seen animated explainer videos yield remarkable results for some brands and fall flat for other brands.
The key differentiator? The answer lies in the explainer video strategies coverage and the execution.
A well-thought-out video strategy is a secret sauce that adds flavour to your storytelling. It allows you to showcase your products, services, or expertise to a wider audience. It’s like putting your best foot forward and letting potential customers see what you have to offer clearly and engagingly.
We have listed 5 winning strategies that world-class marketers use to increase engagement and conversions and get maximum ROI.
5 Winning Explainer Video Strategies and How They Guarantee Success
We have picked top strategies to help you turn viewers into consumers. The strategies cover intricate details about the concept and how different elements add value to your videos.
1. The Art of Impactful Storytelling
Impactful storytelling is the heart of an effective explainer video. It’s about crafting a narrative that hooks your audience from the get-go and keeps them engaged till the end. You should employ techniques like storyboarding and the use of the hero’s journey concept. This helps to plan the flow of your video strategy, where your product or service becomes the hero that solves a problem for your audience.
It’s all about connecting emotionally with your viewers. Make your viewers feel heard and understood, tap into their empathy and relatability, and make the viewers see themselves in your story.
2. Conciseness is Key
Conciseness is a superpower in the world of explainer videos. It’s all about keeping things short, sweet, and to the point. You’ve got about 90 seconds to convey your message, so every second counts. Grab your audience’s attention in the first 10 seconds, or they might click away. Make use of the scriptwriting, as it plays a significant role here. Always ensure to simplify complex ideas and maintain a conversational tone.
The aim should be to make your audience feel like they’re having a friendly chat, not attending a lecture. So, you should get straight to the point and avoid overwhelming your viewers.
3. Addressing the right pain point
The first step to providing solutions is understanding the problems. Connecting with your audience on a deeper level involves understanding their pain points. In this video strategy, you have to identify those pain points through thorough customer research and empathy mapping. Once you address their pain points, you can confidently talk about your product and its benefits.
Create customer personas as it helps you laser-focus your message on the problems your audience faces. Once you’ve got a grip on these pain points, it’s time to present your solution effectively.
This means highlighting not just the features of your product or service but the real benefits it brings to your customers’ lives. It’s like showing them the before and after scenarios, where your solution is the bridge to a better situation. If your explainer video delivers a proper message, it triggers a thought in customers’ minds that your solution is trustworthy.
4. Sales Funnel-Focused Videos
Every stage of the customer journey deserves a tailored approach. It’s not one-size-fits-all. Explore how different explainer videos can guide prospects through the top, middle, and bottom of the funnel.
At the Top of the Funnel (TOFU), Videos ignite awareness. Discover how to pique interest and draw potential customers into your world.
At the Middle of the Funnel (MOFU), Videos nurture leads and build trust. Explore techniques to educate and engage, turning interest into intent.
At the Bottom of the Funnel (BOFU), Videos prompt action and conversion. Learn how to use explainer videos strategically to close the deal.
In all these stages CTAs are the guiding hand that directs viewers. Craft compelling CTAs and strategically place them for maximum impact.
5. Professional Voiceover and Sound
You follow a successful script formula with well-executed messages for an explainer video, but it still doesn’t sell. Well, it’s probably because the voiceover doesn’t match or the sound quality is poor.
Voiceovers are the auditory soul of your video. The right voice sets the tone, and script delivery with perfect timing ensures a great audiovisual experience.
Another crucial element of a great video strategy is to ensure high-quality sound, as poor audio can shatter the impact of your video. This involves using the right audio equipment and following recording tips. And let’s not forget about music and sound effects; they can take your video to cinematic heights, enhancing viewer engagement.
Measuring the success of your explainer video strategies is essential for fine-tuning your strategy. Here are the six key aspects of evaluating your video’s performance and success:
1. Setting Clear Objectives and KPIs
Before you start, decide what you want your video strategy to achieve. These are your goals. Then, pick measurements (KPIs) to see if you’re reaching those goals.
2. Tracking Engagement and Conversion Rates
After your video is out there, keep an eye on how people react. If lots of people watch, like, and share it, that’s a good engagement. Also, check if it’s making people do what you want, like buying a product.
3. Leveraging Analytics Tools
Special tools help you understand your video’s performance. They show how people watch, where they stop, and what they like. This helps you make your video strategy better.
4. Google Analytics Integration
If your video is on a website, Google Analytics can help. It shows how your video affects your website’s traffic and if it helps with things like selling products.
5. YouTube Analytics Insights
If your video is on YouTube, YouTube Analytics gives lots of data. It tells you about your viewers, when they watch, and where they’re from. You can also see if people stop watching at a certain point, which helps you improve.
In conclusion, the world of animated explainer videos is a dynamic one, where success depends on the video strategy you employ. Using one of these strategies or a combination of these strategies has been proven to provide effective results and more user engagement. They not only guarantee success but also breathe new life into your brand’s message and offerings. Remember, it’s not just about creating content; it’s about creating connections and conversions.
If you are ready to apply these strategies to your video marketing campaign, but don’t know how to get started, contact Motionvillee today. At Motionvillee, we have encrypted our approach with these five strategies. We will help you understand how to utilize each strategy and create stunning animation videos for you.