An explainer video breaks down your product, service, or idea into a short, engaging story that’s easy to understand. It’s designed to grab attention, clarify your value, and help potential customers quickly see why they should care.
A professionally made 1 minute animated explainer video usually costs between $3,000 and $8,000. The price depends on animation style, voiceover, and how custom the visuals need to be. More polished, narrative driven videos tend to sit on the higher end.
Absolutely. With shorter attention spans and more competition, explainer videos remain one of the easiest ways to deliver a clear message fast. They work across landing pages, social media, and sales funnels, especially when you need to simplify something complex.
Explainer videos focus on the “what” and “why”, they introduce the problem and show how your solution fits in. Demo videos dive into the “how,” showcasing the actual product in action. Both serve different stages in the customer journey.
The sweet spot is usually 60 to 90 seconds. That’s enough time to introduce the problem, offer the solution, and close with a clear call to action, without dragging or losing the viewer’s interest.
You don’t need to bring a script. We’ll handle it for you, from message structure to tone of voice, based on your brand, audience, and goals. If you already have a draft, we can refine it to make it flow and convert better.
Most explainer videos take 3 to 6 weeks to complete. This includes scripting, design, animation, voiceover, and feedback rounds. If your content requires more layers, like compliance reviews or extra rounds of changes, we’ll factor that into the timeline upfront.
It depends on your message and audience. Animation is great for simplifying abstract or technical ideas, while live action works better when you want to show real people, spaces, or customer stories. We can also mix both for the right balance.
Start by placing it where conversions happen, on your homepage, product pages, or in onboarding flows. Then repurpose it across email campaigns, social media, and ad platforms. We also help with versions for different channels so your content stays optimized for each space.
Explainer videos often lead to higher engagement, better retention, and increased conversions, especially when paired with a strong funnel. They help reduce bounce rates, clarify offers, and move leads through your pipeline faster by answering key questions upfront.
The best choice is a team that gets your audience and knows how to communicate your message with clarity and intent. At Motionville, we’ve helped brands turn complex ideas into engaging stories that actually drive results, not just views.
