Businesses are constantly seeking innovative ways to capture the attention of their target audience and drive conversions. Animated marketing videos have emerged as a powerful tool to engage viewers and communicate key messages effectively.
These videos are a combination of storytelling with creative visuals, making it easier for companies to explain complex ideas, promote products or services, and connect with their audience memorably and compellingly.
In this article, we’ll explore the top 10 best compelling animated marketing videos that successfully convert audiences. From heartwarming narratives to clever humor and stunning visual effects, these videos showcase the diverse range of styles and techniques used by brands to leave a lasting impression.
What is Animated Marketing Videos
Animated marketing videos are captivating visual tools used by businesses to promote products or services. Unlike traditional advertising, they employ animated characters, graphics, and storytelling techniques to convey messages in an engaging and memorable way.
These videos blend creativity with strategic messaging to capture the audience’s attention and evoke emotions, making them more likely to remember the brand or product. By simplifying complex ideas, showcasing unique selling points, and entertaining viewers, animated marketing videos effectively drive brand awareness, engagement, and conversions.
They offer a versatile and cost-effective way for businesses to connect with their target audience across various digital platforms.
Why Do Brands Use Animation Marketing Videos?
Brands use animation marketing videos for several reasons.
- Visually engaging: Animation marketing videos can capture and maintain the audience’s attention more effectively than other types of content.
- Creative storytelling: Animation allows for the portrayal of abstract concepts and narratives imaginatively and engagingly.
- Simplifying complex ideas: Animation can break down complex ideas or processes into simpler, more digestible forms, making them easier for the audience to understand.
- Unique brand identity: Animation can help create a distinctive brand identity, setting a brand apart from competitors.
- Cost-effective: Animation marketing videos can be more affordable than live-action videos, as they don’t require expensive sets, actors, or equipment.
- Accessibility: Animation can be a great tool for making content more accessible to a wider audience, including people with disabilities.
- Memorable: Animation marketing videos are often more memorable and shareable than other types of content, helping to increase brand awareness and engagement.
How Marketing Videos Work
Marketing videos are powerful tools used by businesses to attract and engage their target audience. They work by capturing the viewer’s attention through compelling storytelling and visuals, conveying key messages about products or services memorably.
Marketing videos start with an attention-grabbing hook to draw viewers in, followed by an explanation of the product or service’s benefits and features. Throughout the video, brands aim to create an emotional connection with the audience, whether through humor, inspiration, or relatable storytelling.
Moreover, marketing videos often include a CTA prompting viewers to take action, such as visiting a website, making a purchase, or subscribing to a newsletter. By effectively communicating the value proposition and guiding viewers toward a desired outcome, marketing videos play a crucial role in driving brand awareness, generating leads, and ultimately converting viewers into customers.
10 Best Animated Marketing Videos
Here are the top animated marketing videos, showcasing businesses’ creative efforts to explain complex ideas, promote products or services, and build strong connections with their audience.
1. Nescafe
Created by Motionvillee
- Title: Premium Marketing- Coffee Campaign
- Duration – 0.12 Min
- Targeted Industries – Hospitality, Office and Workplace, Retail, Food Service, Corporate Partnerships, Events and Entertainment
Nescafe’s animated marketing video is a must-watch for coffee enthusiasts, offering a captivating glimpse into the brand’s innovative marketing strategies.
With its thoughtful design, featuring vibrant colors, clever use of negative space, and subtle patterns, the video effectively grabs viewers’ attention and keeps them engaged.
Through animation, the marketing video simplifies complex marketing concepts, making it an invaluable resource for anyone interested in understanding Nescafe’s approach to promoting its products and connecting with consumers. Whether you’re a coffee aficionado or simply curious about the strategies behind successful coffee marketing campaigns, this video provides insight into Nescafe’s dedication to creativity and innovation in the coffee industry.
2. Intercom
- Title: Intercom Overview
- Duration – 2:12 Min
- Targeted Industries – Technology, Finance and Banking, Education, Manufacturing, Consulting and Professional Services
Intercom is a popular business communication management tool. Their product overview video takes viewers on a captivating journey, showcasing their unique selling points (USPs) engagingly.
The video kicks off with a brief 2D animation that instantly grabs the audience’s attention. Through colorful visuals and clever storytelling, viewers are introduced to Intercom’s key features and benefits. As the video progresses, it seamlessly transitions into basic animations, offering screen recordings of the tool in action.
This dynamic approach not only highlights Intercom’s innovative features but also demonstrates how its platform can streamline communication processes for businesses. Whether you’re a seasoned professional or new to business communication tools, Intercom’s marketing video provides valuable insights into the benefits of its platform and why it stands out in the market.
3. Logitech and RingCentral
- Title: Video Solutions with Logitech and RingCentral
- Duration – 1:03 Min
- Targeted Industries – Gaming, Business and Productivity, Audio and Video Collaboration, Entertainment and Media, Telecommunications, Information Technology (IT)
Logitech and RingCentral’s advertisement effectively combines cartoon-style animation with real equipment, showcasing how their video solutions can enhance communication processes. This unique approach not only makes their products stand out but also captivates the audience’s attention.
Moreover, the video boasts excellent sound design, with a prominent voice-over complemented by supplementary sounds like device connection notifications. This attention to detail adds interest and controls the video’s pace, enhancing the viewer’s overall experience.
Whether you’re a seasoned professional or new to video solutions, Logitech and RingCentral’s marketing video offers valuable insights into the benefits of their platform and how it can revolutionize communication within your organization.
4. Keka
Created by Motionvillee
- Title – HRMS Platform
- Duration – 1:18 Min
- Targeted Industries – Corporate, Small and Medium Enterprises (SMEs), Education, Healthcare, Manufacturing, Information Technology (IT), Government and Public Sector, Nonprofit Organizations, Hospitality.
Keka’s animated video simplifies complex HR management concepts using simple illustrations and clear explanations, demonstrating how Keka’s HRMS portal works. Through engaging visuals and concise messaging, the video effectively communicates the benefits of Keka’s service, making it accessible and easy to understand for viewers.
Whether you’re an HR professional or new to HRMS platforms, Keka’s marketing video provides valuable insights into the advantages of their service and how it can revolutionize HR processes within your organization.
5. Samsung
- Title – Knox for Retail: Transforming Samsung devices into powerful, bespoke tools for business l Samsung.
- Duration – 2:14 Min
- Target Industry – Technology, E-commerce, Business, Retail
Samsung animated video takes a unique approach by focusing on a single product feature: Knox, a proprietary app pre-installed on Samsung smartphones. Through a well-narrated narrative, viewers are guided through the various use cases of the Knox app in a clear and engaging manner.
Featuring a captivating 2D animation style with a beautiful and subtle colour scheme, the video’s brilliant execution captivates the audience’s attention. This attention to detail compels viewers to pause and watch attentively as they learn about the benefits of Knox and how it enhances their smartphone experience. Whether you’re a Samsung user or simply curious about smartphone features, this marketing video offers valuable insights into the innovative technology behind Samsung’s devices.
6. Coinbase
Created by Motionvillee
- Title – Coinbase
- Duration – 1:24 Min
- Target Industry – Crypto investors, Investing agencies, Financial Services, Education, Finance and Banking,
As a leading platform for buying, selling, and storing cryptocurrencies like Bitcoin and Ethereum, Coinbase uses animated marketing videos to simplify complex ideas and make them engaging for viewers. Through a combination of simple illustrations and clear explanations, the video effectively communicates how Coinbase’s platform works for buying and selling Bitcoin.
Whether you’re a seasoned cryptocurrency investor or new to the world of digital assets, Coinbase’s marketing video offers valuable insights into the platform’s functionality and how it can help users navigate the cryptocurrency market with ease. With its straightforward approach and engaging visuals, the video makes it easy for viewers to grasp the concepts behind buying and selling Bitcoin on Coinbase’s platform.
7. Meetedgar
- Title – Edgar Social Media Marketing Tool
- Duration – 1:28 Min
- Targeted Industries – Digital Marketing Agencies, E-commerce, Hospitality and Travel, Entertainment and Media, Nonprofit Organizations, Technology
This marketing video offers a solution to the overwhelming task of managing social media accounts and tracking multiple platforms. With a constant stream of new content, it’s easy for posts to get lost. However, this video demonstrates how users can effectively utilize the platform to ensure that every post reaches the target audience and leaves a lasting impression.
By providing valuable insights and practical tips, the video empowers users to streamline their social media management process, making it easier to stay organized and maximize the impact of their content. Whether you’re a social media professional or a small business owner, this marketing video offers actionable strategies to help you succeed in the ever-changing landscape of social media marketing.
8. Ahrefs
- Title – What is Ahrefs?
- Duration – 1: 31 Min
- Targeted Industries – Digital Marketing Agencies, E-commerce, Content Marketing, SaaS (Software as a Service)
Understanding a product can be tricky, but an animated product overview video can make it easier. This animated video uses 2D animation with colourful and engaging visuals to highlight the features and benefits of the product. Starting with a relatable issue in the SEO industry, it draws the audience in from the start.
Through clear explanations and cute animations, the video clarifies how the product works and why it’s valuable. Whether you’re a newcomer to the product or an industry expert, this video provides valuable insights and makes it easier to grasp the product’s key points.
9. Google Androids
- Title – Google Android – Rock, Paper, Scissors Advert
- Duration – 1:00 Min
- Targeted Industries – Mobile Devices, App Development, Education, Internet of Things (IoT), Information Technology (IT)
Even though conveying a story solely through visuals can be challenging, a well-crafted soundtrack can effectively convey the mood of the characters. Android utilises music to captivate viewers and illustrate the progression of the storyline. As a result, audiences feel a deep connection to the characters, who embody the brand’s core values.
This video excels in its ability to tell a compelling story without relying on voice-overs, while also leveraging an original soundtrack to enhance viewer engagement.
10. Dropbox
- Title – Dropbox Intro Video
- Duration – 2:16 Min
- Targeted Industries – Technology and IT Services, Media and Entertainment, Marketing and Advertising, Finance and Banking, Small and Medium Enterprises (SMEs)
Dropbox opts for straightforward animated marketing videos to effectively communicate its brand message clearly and understandably. This strategy has yielded significant success, with one video amassing an impressive 12 million views on YouTube, and the count continues to rise.
By employing simple animations, Dropbox ensures that its message resonates with a wide audience, making complex concepts easy to grasp. This approach highlights the effectiveness of using animated videos to convey brand messaging and engage viewers. As Dropbox continues to gain traction with its marketing videos, it underscores the importance of delivering content that is both informative and visually appealing in driving audience engagement and brand recognition.
Conclusion
From heartwarming narratives to clever humor and stunning visual effects, the top 10 animated marketing videos highlighted in this article showcase the diverse range of styles and techniques used by brands to effectively convert audiences. With animation marketing videos, brands can create a unique brand identity, simplify complex ideas, and increase brand awareness and engagement.
At Motionvillee, we offer an animated video production that provides high-quality animated marketing videos that effectively engage and convert audiences. With Motionvillee, brands can enhance their online presence and drive meaningful interactions with their audience through animated marketing videos.