The National Cryptocurrency Association (NCA) is an American nonprofit organisation working to make cryptocurrency easier for everyday people to understand.
No client brief. No commissioned project. Just an opportunity to show what thoughtful storytelling can look like.
Most agencies tell brands what they can create.
But we had a different thought. Why not create something first and let the work speak?
That’s what a pitch study is. We pick a brand, study what it does, and build a video concept around its story.
No client brief. No commissioned project. Just an opportunity to show what thoughtful storytelling can look like.
The National Cryptocurrency Association (NCA) is an American nonprofit organisation working to make cryptocurrency easier for everyday people to understand.
Through real stories, research, and educational resources, NCA helps people explore what cryptocurrency is, how it works, and where it fits into their lives.
The mission is simple. Make crypto less confusing and more approachable.
Crypto is everywhere.
In the news. On social media. In everyday conversations.
But here’s the problem. Just because people are hearing about cryptocurrency doesn’t mean they understand it.
That’s where NCA comes in.
So instead of putting together another pitch deck, we decided to show our thinking through an actual video.
The idea wasn't to explain everything about crypto.
From understanding the brand to bringing the concept together.
We started with NCA’s mission, its educational approach, and the message it wants people to remember.
We looked at why cryptocurrency feels confusing to everyday people and what could make the subject easier to approach.
We moved away from technical explanations and built the concept around something simpler: crypto is becoming part of everyday conversations.
We kept the language straightforward. Less jargon, fewer complicated explanations, and more focus on why understanding crypto matters.
We mapped out how each scene would move the story forward, from growing adoption to real-world applications and NCA’s educational resources.
We brought together digital interfaces, motion graphics, and real-world visuals to turn the concept into something people could actually see and connect with.
We refined the transitions, pacing, and overall visual flow to make the story feel consistent from beginning to end.
Make crypto less confusing and more approachable.
Making cryptocurrency easier to understand starts with a clear, recognisable identity.
We used NCA's signature green and a minimal logo animation to establish the brand without unnecessary distractions.
The Video Scene: The NCA logo takes centre stage, creating a clean visual introduction before the story moves into cryptocurrency awareness.
Crypto is making headlines. But are people really understanding what's behind them?
Instead of throwing numbers at viewers, we used a sea of smartphone screens to show just how widespread the conversation has become.
The Video Scene: Phones fill the frame with articles, charts, and updates, while a central screen highlights the rise in crypto adoption.
Crypto might sound complex, but understanding how it works doesn't have to be.
We turned abstract financial concepts into something familiar: a clean dashboard where viewers can instantly recognise what's happening.
The Video Scene: A portfolio chart takes centre stage, surrounded by familiar actions like buying, selling, and depositing digital assets.
Crypto isn't just happening on screens. It's becoming part of people's everyday lives.
We took the story out of the digital world and onto a busy city street, using simple icons to connect people with the possibilities of cryptocurrency.
The Video Scene: Everyday people walk through the city as floating symbols highlight different ways they can engage with the crypto ecosystem.
Getting people interested in crypto is one thing. Helping them understand it is what really matters.
We brought the story back to NCA, showing that behind the headlines and technology, there's a place where people can find answers.
The Video Scene: NCA’s website fills the screen, bringing its real stories, educational resources, and research together in one place.
If your product is powerful but hard to explain, we will do for you what we did here: study it, find the story and put it on screen.
