Ultimate Guide to Explainer Video Production Services in 2026
Ultimate Guide to Explainer Video Production Services in 2026 Explainer videos have become essential for B2B companies competing for attention in crowded markets. This comprehensive guide covers everything you need to know about explainer video production services in 2026, from types and production processes to ROI measurement and industry applications. What Are Explainer […]
What’s the Ideal B2B Marketing Video Length for Your Industry?
What’s the Ideal B2B Marketing Video Length for Your Industry? Every B2B marketer asks the same question: how long should our video be? The answer isn’t one size fits all. Healthcare buyers want different B2B marketing video length than fintech buyers. Cybersecurity requires different pacing than ed-tech. Your industry determines your ideal length. Why […]
The Hidden Cost of DIY Video: When Founders Become Their Own Bottleneck
The Hidden Cost of DIY Video: When Founders Become Their Own Bottleneck Founders creating videos themselves believe they’re saving money. The reality is that DIY video cost extends far beyond software subscriptions and equipment purchases. Hidden costs in founder time, opportunity cost, and delayed revenue often exceed what professional production would have cost. […]
The Video Marketing Audit: 7 Questions to Answer Before Planning Your 2026 Strategy
The Video Marketing Audit: 7 Questions to Answer Before Planning Your 2026 Strategy Most B2B companies invest in video production without understanding which videos drive pipeline and which waste budget. A video marketing audit before 2026 planning reveals these gaps and prevents costly strategic mistakes. Why Conduct a Video Marketing Audit Before Planning […]
How Do You Convert Video Viewers Into Qualified Demo Bookings?
How Do You Convert Video Viewers Into Qualified Demo Bookings? Most B2B companies measure video success by view counts and completion rates, missing the metric that actually matters: how many viewers book qualified demos. Converting video viewers to demos requires a strategic framework aligned to your buyer’s journey and conversion psychology. How Are […]
What Makes SaaS-Specialist Explainer Video Services Different From General Video Production Agencies?
What Makes SaaS-Specialist Explainer Video Services Different From General Video Production Agencies? Choosing between SaaS-specialist explainer video services and general video production agencies determines whether your video investment drives pipeline growth or gets lost in generic creative. SaaS companies need specialists, not generalists. Why Do SaaS Companies Fail With Explainer Videos From General […]
How to Evaluate and Select the Right B2B Video Production Partner: Step-by-Step Checklist
How to Evaluate and Select the Right B2B Video Production Partner: Step-by-Step Checklist Choosing the right B2B video production partner determines whether your video investment drives pipeline growth or wastes budget. This guide provides a step-by-step checklist to evaluate partners strategically and select one aligned with your business goals. What Qualities Define a […]
What B2B Sales Impact Can You Expect from Animated Explainer Videos at Each Funnel Stage?
What B2B Sales Impact Can You Expect from Animated Explainer Videos at Each Funnel Stage? Animated explainer video sales impact varies dramatically across the B2B buyer journey, peaking at awareness and consideration stages where prospects learn about solution categories before evaluating your product. Understanding what is an explainer video and its strategic role at different […]
What Tools and Team Do You Need to Create SaaS Explainer Videos?
Why Explainer Video Creation Requires the Right Tools and Team Most SaaS companies underestimate what goes into creating converting explainer videos, thinking one person with basic software can handle it. The truth is that SaaS explainer video tools alone won’t deliver results without the right team behind them. Success requires the right combination of software, […]
How to Structure Your SaaS Explainer Video for Maximum Conversions?
What Makes a SaaS Explainer Video Actually Convert? Most SaaS explainer videos fail to convert because they focus on features instead of guiding viewers through a clear problem-to-solution journey. The best converting videos speak directly to what keeps buyers up at night, address their exact situation, and build confidence that your product solves it. Understanding […]
Explainer Video vs Product Demo: Which Drives More Demos?
What’s the Real Difference Between Explainer Videos and Product Demos? Explainer video vs product demo is not an either-or decision, because both serve fundamentally different purposes at different stages of your buyer journey. Explainer videos educate prospects about problems and solutions when they don’t know they have an issue yet. Product demos show your actual […]
The Animation Process Behind High-Converting SaaS Explainer Videos
Where Design Turns into Movement In this motion designer interview, we explore how Motionvillee transforms static visuals into stories that move through the fifth and final stage of our 5-stage explainer video production process: Motion Graphics and SaaS video animation. Understanding what is an explainer video provides context for why animation choices matter, these videos […]
The Video Design Process SaaS Brands Use to Simplify Complex Products
Where Creativity Meets Structure in B2B Video Production In this designer interview, we explore how Motionvillee turns concepts into visuals that communicate with precision and emotion through the fourth stage of our 5-stage B2B video production process, the B2B video design process. At Motionvillee, this stage bridges the gap between storyboards and animation. It is […]
What Are the 31 Video Best Practices Every SaaS Company Needs for 2026?
Why are SaaS video best practices essential heading into 2026? Following the right SaaS Video Best Practices ensures your marketing connects, converts, and scales effectively in 2026. SaaS buyers now expect visual clarity before commitment. With video consumption continuing to rise, brands that master storytelling and strategy gain a real advantage. Working with an experienced […]
Story in Motion: How Did Cubee’s Explainer Video Build Trust in a Global Trading Platform?
Why does trust matter so much in the online trading industry? Cubee Explainer Video turned a technical trading product into a clear, trustable experience for traders worldwide. Trust is the baseline in trading, because buyers will not act without confidence in security and execution. Understanding what is an explainer video and its strategic role in […]