Explainer videos have become indispensable for businesses aiming to simplify their offerings and connect with their audience. But here’s the big question: What makes an explainer video not just good but unforgettable? The answer is simple yet profound, it’s the human presence in explainer videos that adds authenticity, builds trust, and leaves a lasting impression.
Whether you’re in B2B video production or building brand awareness, incorporating real people into your explainer videos can elevate them in ways animations or text-based videos can’t. Human presence brings authenticity, trust, and relatability into the mix, making it easier to convey complex ideas and deeply engage viewers.
This blog will unpack the value of human presence in explainer video production, share real-world examples of success, and provide actionable tips to bring this approach into your business strategy.
What is Human Presence in Explainer Videos?
The term “human presence” refers to the inclusion of real people in visual communication. This could mean featuring a professional presenter, your employees, or even customers in your explainer videos. It’s all about putting a human face at the forefront of your brand message.
Unlike animated videos or text-based formats, explainer videos with human presence allow for a genuine sense of connection. Facial expressions, tone of voice, and body language enable emotions to come through in ways static or animated visuals simply cannot.
Consider this scenario for B2B video production. Imagine presenting a polished animation about your new SaaS solution vs. having an actual team member explain its value in a warm and relatable tone. Which one feels more trustworthy? Most would agree that seeing a real human on screen fosters trust and clarity.
This concept has especially grown in relevance as brands aim to move beyond generic corporate content and prioritize a more personable and approachable style of communication in an increasingly digital world.
Why Human Presence is Crucial for Explainer Video Production
Adding a human element to your explainer videos isn’t just a creative decision; it’s a strategic one. Here’s why:
1. Building Trust
One of the biggest challenges in today’s crowded digital space is gaining your audience’s trust quickly. Explainer videos that include someone speaking directly to the camera can make your brand feel relatable and transparent.
Consider well-known brands like Slack and Trello. Their explainer videos often feature real employees walking viewers through the product. This builds not only trust but also credibility by showing the faces behind the brand.
2. Improving Engagement
Humans are instinctively drawn to other humans. Research shows that videos with real faces are up to 27% more likely to retain viewer attention than animation-only videos. A smiling face or an enthusiastic demonstration keeps people glued to the screen and invested in your message.
For instance, brands like Airbnb feature property owners sharing their unique stories. This approach engages viewers far more effectively than a typical “how it works” text animation. Similarly, it gives the audience someone to emotionally relate to, enhancing their connection to the brand.
3. Clarity in Communication
When it comes to explaining complex concepts, such as technical workflows or intricate product features, seeing a human presenter break it down step by step ensures clarity. Through natural inflection and body language, your presenter can highlight key points in ways that text or animation might miss.
Imagine watching an explainer about financial software featuring a friendly presenter guiding you through its use case. Not only does this simplify the information, but it also makes the experience relatable and far less intimidating than, say, a wall of text.
How to Incorporate Human Presence Effectively in Your Explainer Videos
Now that you understand the value of human presence, how can you execute it successfully? Here are key tips to make it work while avoiding common pitfalls:
1. Choose the Right Presenter
Seek out presenters who are authentic and comfortable on camera. This could be a professional presenter, your employees, or even satisfied customers. Whoever you choose, ensure their delivery aligns with your brand’s tone, for instance, casual and approachable vs. formal and authoritative.
2. Align with Branding
Subtly incorporate branding elements in the video, whether it’s through logo placement, consistent color schemes, or carefully chosen attire for your presenter. This reinforces brand recognition while keeping the visuals cohesive.
3. Keep Scripts Tight and Clear
A great script is at the heart of every successful explainer video. Focus on highlighting key points and avoid overloading the video with unnecessary details. The simpler the message, the clearer (and more memorable) it will be for viewers.
4. Invest in Quality Production
High-quality video, clear audio, and professional-grade lighting are non-negotiables. Poor production can distract viewers, significantly diminishing the impact of your explainer video.
Common Pitfalls to Avoid
- Overloading With Information: Simplicity is key. Stick to one core idea per video rather than overwhelming the viewer.
- Skimping on Production Value: Low-quality visuals or audio can make even the best script fall flat.
By following these steps, you’re not just creating explainer videos; you’re crafting experiences that your audience will remember and trust.
Final Thoughts
Human presence turns ordinary explainer videos into unforgettable storytelling tools. By bringing personality, trust, and relatability to your content, you can deeply connect with your audience while delivering complex ideas effectively.
If you’re ready to take your explainer video production to the next level, don’t hesitate to leverage human presence in your next project. Need professional help to make it happen? Our team of video production experts is here to guide you every step of the way.
Get in touch today and start creating videos that not just explain but also inspire!
