Explainer videos have become an integral part of any sales and marketing strategy. They are engaging, entertaining and educating at the same time, making them perfectly suited to fulfill both a viewer’s needs and a brand or businesses’ demands. Most organizations opt for a single explainer video made by an animated explainer video company that features on their website’s home page or is shared with the general public or their customers through platforms such as Youtube, Vimeo or even Wistia.
But did you know that you can use explainer videos in all stages of the sales journey? That’s right. A premier animated explainer video production company like Motionvillee can create different videos that are targeted to audiences based on where they are in the sales funnel, in relation to your product or service, you can maximize the impact of your messaging. Plus, by separating the communication, you can use analytics to understand at what stage you may be losing prospects, or what really works to convert them to leads. With this understanding, you can then optimize your sales dialogue across the board.
Wondering how to get there?
Let’s take you through how you can use explainer videos at every step of the sales journey.
While you may be using some version of the sales funnel, for the sake of this example, we’ll be using the most popular one: AIDA, or Awareness – Interest – Decision – Action.
At this stage, your customers do not know about your product or service, so your aim is to create awareness. You need a creative animated video company to make explainer videos that will create a buzz. It does not have to be an in-depth explainer, but something that gives your audience a taste of what your product or service is about in a clever way that captures their attention. It can even be a series of short videos that function like ads. The main purpose of explainer videos at this step is to pop up on your prospect’s radar.
Once your prospective customer is aware of your product or service, you can get more in-depth with your explainer video and show how you solve a problem that they face. At this point, you have earned their attention and now need to give them a reason to keep it. They are most likely considering you and other products or services like yours. With your explainer video, you need to differentiate your product or service from that of your competitor’s. Explain why you are better than what the market offers, what sets you apart and why they should choose you with a snazzy video made by a professional animated explainer video company.
By now, your prospect knows about you, and about you. It’s time to go in for the kill. Create an explainer video that reinforces how you can solve their problem, why you’re better than the rest, and give them an offer they cannot resist. It could be something as simple as a small discount if they act within a limited period, or a freebie of any sort, even a free consultation call. Your explainer video at this stage is the most crucial as this is when your prospect either gets converted to a lead or is lost. Do not skimp on the budget. Get a reputed animated explainer video production company to make your explainer video and make sure to include a call to action that requires very little effort and promises maximum gains.
Great! Your prospect is now a customer. They decided to buy your product or service and took action. Explainer videos at this stage should serve to educate your customers about the finer points or usage, such as how-tos and explainers that tell them about the difference between your offerings and which would be the best for them. It’s good to retain an animated explainer video company to help make various explainer videos as you may need. Your main goal here is to create value through your expertise and assistance. Once a customer has passed through the sales funnel, they make the perfect audience as you can really target messaging to them based on their needs.
As you can see, explainer videos can be used at every step of your sales journey to create awareness, rouse interest, appeal to a decision and reward action with value.
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