We’re thrilled to share some big news, Motionvillee’s work for Keka HRMS has been featured as the best video design 2025 by DesignRush. This recognition celebrates the power of combining storytelling with strategy, and we couldn’t be more proud of the outcome.
The featured explainer video was created in collaboration with Keka, one of India’s leading HR tech platforms. The goal was to simplify complex HR processes and showcase real user journeys in a clear and engaging format.
In this article, we’ll break down what made the video stand out, why it earned the top spot on DesignRush, and what this means for tech brands that care about clarity, creativity, and conversion. Whether you’re a SaaS founder or a B2B marketer, there’s something here for you.
Let’s explore what made this project such a standout success.
Why Keka’s Video Made the #1 Spot
DesignRush is a respected global platform that curates top creative agencies and showcases standout work across branding, video, UI, and more. Their lists are widely followed by business leaders looking for creative inspiration and trustworthy partners.
When they named Motionvillee and Keka’s collaboration as the #1 spot in Best Video Designs of 2025, it validated what we always aim for, clarity with purpose.
So why did it rank at the top?
- DesignRush recognizes the best global creative work
- Keka’s video ranked #1 for its clarity, energy, and storytelling
- It simplified product demos in a way B2B teams could truly relate to
- Strong balance of visuals, narration, and motion kept it engaging
- The video turned dense software flows into a compelling, human experience
This recognition sets a benchmark for what a great B2B video should feel like, clean, clear, and conversion-ready.
The Project: Motionvillee x Keka
Keka, one of India’s fastest-growing HRMS platforms, came to Motionvillee with a clear goal—make their software easier to understand for modern HR teams and decision makers.
They didn’t want a generic walkthrough. They wanted a video that showed how intuitive their product was, not just told it.
Motionvillee responded with a focused process:
- Crisp scripting that translated features into benefits
- UI-first visuals to showcase real product experience
- Clear, upbeat storytelling that mirrors Keka’s tone and values
- A smart blend of motion graphics, screen recordings, and dynamic transitions
By blending these elements, the video brought the product to life without overwhelming the viewer. It balanced functionality with personality.
This collaboration is now celebrated as the best video design 2025, and it’s a strong example of what good SaaS Video Production looks like when clarity meets craft.
What Made the Video Stand Out
DesignRush highlighted Keka’s video as a top performer for several strong reasons, all rooted in clarity, pacing, and relevance.
The creative direction was intentional. Every visual and transition was designed to make the complex feel simple and intuitive. Instead of flashy animations, the video leaned into function-first design backed by a smart storytelling approach.
Standout elements included:
- An interactive UI walk-through that mirrored real user actions
- Clean transitions and bold motion design to keep attention steady
- A relatable tone tailored to HR professionals, not general tech audiences
- Seamless use of mixed media for variety without distraction
The result was more than just a sleek video. It was a product experience condensed into two minutes, simple, helpful, and clear.
That’s exactly what turned a functional explainer into the best video design 2025 contender.
The Takeaway for B2B Brands
If you’re in SaaS, HR tech, or any B2B space, Keka’s video offers a clear lesson, great explainer videos are built on strategy, not just visuals.
Here’s what you can learn:
- Good design drives clarity, not confusion
- The best videos reflect real product workflows, not sales pitches
- A creative partner should help you reveal value, not just create motion
This is especially true for complex platforms where onboarding and demos can feel heavy. A well-crafted video can lighten that experience and help your prospects “get it” in less time.
If you’re looking to create explainer videos that speak to real decision-makers and show your product in action, don’t settle for just good-looking content.
Get in touch with Motionvillee to explore how a strategic video can move your brand forward.
