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From Sketch to Screen

Where Creativity Meets Animation: The Motionvillee Process
You’re considering launching a project, or perhaps you’ve already dived in, and you’re asking yourself, “What can I expect?” Here’s a comprehensive guide to the explainer video animation process we’ve designed to give you a clear understanding of how it all comes together. For each stage, we’ve included key details—what it entails, what to expect, and how long it typically takes—so you’ll be well-prepared and confident at every step.

The Art Of Video Production

01

Ideation

Every great video begins with a conversation. We take the time to understand your goals, audience, and message. Then, our creative team collaborates in dynamic brainstorming sessions, crafting ideas tailored to your brand. With your vision in focus, we develop a detailed concept, keeping you involved every step of the way. Your feedback guides us as we refine and perfect the idea, ensuring it’s innovative and perfectly aligned with your business needs.

02

Scripting

Next up is scripting. Our talented writers craft a script that narrates your brand story in the most engaging way possible. We go through several rounds of revisions, fine-tuning every word until it perfectly captures your message. And of course, we involve you in the process to make sure it hits the mark.

03

Voice Over

Choosing the right voice can make all the difference. We help you select a voice actor whose tone and style perfectly match your video. The voice-over is recorded in a top-notch studio to ensure crystal-clear audio quality. Once recorded, we send it your way for approval to make sure it sounds just right.

04

Storyboarding

Storyboarding is where your video starts to come to life visually. Our artists create rough sketches for each scene, mapping out the flow and key moments. We share these storyboards with you, allowing for any adjustments before we move forward. It’s all about making sure the vision in your head ends on the screen.

05

Animatics

To further refine the vision, we create animatics—animated storyboards that give a rough sense of timing and motion. It helps visualize how the final video will play out, making it easier to spot any changes that need to be made early on. We share the animatics with you for feedback and adjustments.

06

Mood Boards

To nail down the visual style and tone, we put together mood boards. These include color schemes, themes, and reference images that give you a sense of the overall look and feel. Your feedback becomes crucial here. It helps us ensure the visuals align perfectly with your brand and message.

07

Graphic Assets

Now, we start creating the visual elements. Our designers craft unique characters, detailed backgrounds, and all the props needed to bring your story to life. Each element is designed with care to make sure it enhances the overall storytelling.

08

Shooting (if required)

Sometimes, live-action footage is just what you need. We handle everything from finding the perfect location to planning and scheduling the shoot. Our professional crew ensures everything goes smoothly, capturing footage that seamlessly integrates with the rest of your video.

09

2D or 3D Animation

Whether it’s 2D or 3D animation, our team is up to the task. For 2D animations, we create fluid movements using techniques like frame-by-frame or vector-based animation. For 3D animations, we use advanced software to enhance depth and realism, making your video truly stand out.

10

Editing, Compositing & Special Effects

Our editing team crafts a seamless, engaging story by arranging footage and blending visual elements through expert compositing. We also elevate your video with stunning special effects and immersive audio, ensuring every detail enhances the narrative. From polished visuals to captivating sound, we create a final product that resonates with your audience.

11

Color Grading (if required)

The final visual touch is color grading. Our experts adjust colors to ensure consistency and apply specific grades to enhance the storytelling. This step ensures your video not only looks amazing but also evokes the right emotions.

12

Final Rendering

Finally, we render the video in the required format, conducting a thorough quality check to ensure it meets our high standards. Once everything is perfect, we deliver the final video to you, ready to impress and inspire your audience.

13

Get Your Video Seen

Once your video is complete, the next step is getting it in front of the right audience. We help distribute your content across multiple platforms, including social media, email campaigns, and targeted ads.
We ensure your video ranks well on platforms like YouTube and Google by leveraging SEO strategies and creating engaging thumbnails, titles, and descriptions. We also work with you to develop a customized outreach plan that aligns with your brand’s goals.
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