Different SaaS explainer video types play a unique role in how prospects understand and connect with your product. In SaaS marketing, explainer videos are often the first touchpoint where potential customers see your solution in action. They need to not only capture attention but also communicate value quickly.
Choosing the right video type is crucial because each format serves a different purpose. For example, a motion graphics video may simplify abstract concepts, while a product walkthrough works best to showcase actual features. Using the wrong type at the wrong stage can reduce impact and waste resources.
In this blog, you will learn:
- Why explainer videos are essential in SaaS growth
- The main video types and when to use them
- How to select the best format based on your goals and audience
By the end, you will know exactly which video style fits your product’s needs.
Why Explainer Videos Are Critical for SaaS Success
Explainer videos have become a core part of SaaS marketing because they simplify complex software and make it easy for prospects to understand. Unlike static content, videos combine visuals, audio, and storytelling to create a stronger connection with viewers.
Here is why they matter so much:
- Simplify complexity: SaaS products often have multiple features that can confuse potential customers. Videos break down these details into clear, easy-to-follow narratives.
- Boost engagement: People are more likely to watch a short video than read a long product description. High engagement leads to better brand recall.
- Increase conversions: A well-crafted video shows value quickly, helping prospects move from interest to action.
- Shorten sales cycles: Prospects who understand your product upfront require less explanation during the buying process.
The type of video you choose directly influences its effectiveness. A UI walkthrough may work great for prospects who are close to making a decision, while an animated explainer might be better at building awareness. Matching the right video style with your marketing goal is what turns an explainer from a simple asset into a growth driver.
Factors to Consider When Selecting a SaaS Explainer Video Type
Not all videos are created equal, and not every format suits every marketing goal. Before deciding, evaluate a few factors that influence which SaaS explainer video types will work best for your brand.
1. Target Audience and Their Preferences
Different audiences respond to different formats.
- Tech-savvy users may prefer direct UI walkthroughs.
- Decision-makers might engage more with customer-focused storytelling.
- A playful or youthful audience could respond well to animated characters.
2. Buyer Journey Stage
Where prospects are in their journey affects what they need to see.
- Awareness stage: Videos that educate and spark interest.
- Consideration stage: Formats that explain features and show value.
- Decision stage: Videos with proof, testimonials, and demos.
3. Product Complexity and Messaging Needs
- The more complex your product, the more you need a format that simplifies it. Motion graphics or hybrid styles often work best to break down complex ideas into digestible content.
4. Budget and Production Timeline
- Your resources will also influence your choice.
- Motion graphics can be cost-effective and quick to produce.
- Live-action may require more planning, shooting, and higher budgets.
- Hybrid videos blend multiple styles but need careful coordination.
Considering these factors ensures you pick a format that resonates with viewers and supports your objectives.
5 SaaS Explainer Video Types and When to Use Them
There are several formats to choose from, and each serves a different purpose. Here is a breakdown of the best saas video formats and when they work best.
1. Motion Graphics Videos
Motion graphics use clean, animated visuals to explain abstract concepts or complex workflows.
- Best for: Products that are hard to visualize.
- Use cases: Awareness campaigns, website explainers, social media ads.
- Why it works: Delivers information visually without overwhelming viewers.
2. Live-Action Videos
These videos feature real people, customers, or team members to build authenticity.
- Best for: Showcasing trust and human connection.
- Use cases: Customer testimonials, brand stories, founder messages.
- Why it works: Adds credibility through real faces and voices.
3. Product UI Walkthrough Videos
UI walkthroughs highlight your actual software interface, showing exactly how it works.
- Best for: Demonstrating usability and features.
- Use cases: Mid to bottom funnel content, onboarding, sales enablement.
- Why it works: Gives prospects a clear view of the product they will use.
4. Character Animation Videos
Animated characters bring stories to life and make complex ideas more relatable.
- Best for: Brands that want a friendly and approachable tone.
- Use cases: Onboarding, educational content, top-of-funnel awareness.
- Why it works: Engages viewers emotionally while simplifying messaging.
5. Hybrid Videos
Hybrid videos mix styles, combining animation with live-action or UI elements.
- Best for: Products with multiple use cases or layers of messaging.
- Use cases: Multi-purpose marketing assets, investor presentations, feature overviews.
- Why it works: Offers flexibility and creative freedom to address varied audiences.
Choosing the right type means aligning it with your product goals, audience, and funnel stage. Each format has strengths, so the key is to match it with what your prospects need to see at the right moment.
How to Choose the Right Video for Your SaaS Product
Selecting the right format is easier when you follow a clear process. With so many SaaS explainer video types available, it is important to base your decision on strategy rather than trends. Use the checklist below to make an informed choice.
1. What is Your Main Goal?
Define what you want the video to achieve.
- Awareness videos should attract attention and explain your solution simply.
- Consideration-stage videos should dive into features and value.
- Decision-stage videos should push prospects to act with proof and strong CTAs.
2. Who is Your Audience?
Understand who you are speaking to.
- Executives may prefer short, high-level content.
- End users might want detailed walkthroughs.
- Buyers new to the problem need more educational content.
3. What Stage of the Funnel Are You Targeting?
Match the video format to the buyer journey.
- Awareness: Motion graphics or character animation.
- Consideration: Product walkthrough or hybrid videos.
- Decision: Live-action testimonials or UI demos.
4. What Resources Do You Have?
Your budget, timeline, and internal capabilities will influence the choice.
- Limited resources: Choose a simple but effective motion graphics video.
- Larger budget: Hybrid or live-action videos can add depth and variety.
By asking these questions, you simplify choosing the right explainer video style and ensure the final output drives real impact.
Get the Right Explainer Video That Delivers Results
The type of explainer video you choose has a direct effect on how well prospects understand, trust, and engage with your SaaS product. Picking the right format ensures your message is clear, your audience is engaged, and your marketing goals are achieved.
To recap, selecting the best video type starts with:
- Defining your business goals
- Understanding your audience and funnel stage
- Considering your product complexity and available resources
An explainer video is not just another piece of content. When produced strategically, it becomes a powerful growth asset that supports sales and marketing at every stage.
Motionvillee specializes in SaaS Video Production that is tailored to your goals. Our team creates videos that simplify complex software, engage prospects, and convert viewers into customers. Schedule a call with us today to choose the video type that will help your brand grow.
