Are you curious about how businesses effectively convey their messages through animated videos? If so, you’re in for a delightful exploration into the world of corporate animated videos.
These engaging animations are more than just eye-catching; they play a crucial role in helping companies connect with their audience and communicate complex ideas in a simple and entertaining manner. And in case you’re still not convinced, here’s a solid fact about adding animated videos to your marketing game:
It can make your audience 10 times more likely to connect with your brand. Yes, you heard it right, “10 times.” That’s a game-changer!
In this guide, we’ll unravel three essential things you must know about corporate animated videos.
Three Strategic Ways to Harness the Power of Corporate Animated Videos
Here are three strategies for leveraging animated explainer videos within corporate to enhance marketing and boost sales:
Don’t forget to add magic ingredients to your Video
Videos become fascinating when you sprinkle in some magic ingredients. In this case, it’s all about the right story for your animated explainer video. In the corporate world, a narrative isn’t just any story – it’s a captivating tale with specific elements. With the right mix, you can easily captivate your audience.
The four major ingredients of a “grand” and “mighty” animated video narrative are:
- Character– Definitely the main character of your video is the product or the service.
- Mission – Look out for your customers’ pain points. And address them.
- Climax – Now it’s time to tell your customers how your protagonist (the product) can fight the villain and solve their problem.
- Resolution – Finally, it’s all about introducing the CTA.
Show your signature style
Your animated explainer video serves as a powerful representation of your brand. A well-crafted video has the ability to embed your brand’s image in the minds of viewers.
Therefore, when producing a corporate video, ensure it incorporates your brand colors and logo. Staying true to your brand’s signature style will yield outstanding results.
Seek for right channels for sharing
The purpose of creating a video is to promote our brand and raise awareness, correct? One common mistake many promoters make is failing to share videos on platforms that maximize reach and exposure.
Different channels attract diverse audiences, so it’s crucial to tailor content for each. For instance, short 30-second videos thrive on Instagram, while longer videos can excel on platforms like YouTube.
At Motionvillee, we aim to craft precisely tailored animated explainer videos – not too much, not too little, just the perfect blend – from inception to completion for our clients. We’d love to hear from you!