Why Every Startup Needs an Explainer Video

Why Every Startup Needs Explainer Videos

Starting a new business is both exciting and challenging. As a startup, one of your main goals is to make a strong first impression and quickly explain why your product or service is valuable to potential customers. With so many competitors trying to get consumer attention, startups often struggle to stand out and make a lasting impact. This is where explainer videos can be a game-changer.

A startup explainer video is a short, engaging video that clearly shows what your startup offers, how it solves a problem, and why it’s valuable, all in just a minute or two. These videos not only simplify complex ideas but also connect emotionally and visually with your audience, making them more likely to engage and convert.

In this blog, we will look at the key reasons why every startup should invest in an explainer video. From boosting brand awareness and increasing conversion rates to creating emotional connections and catering to mobile viewers, we will explore how these videos can enhance your startup’s marketing strategy and drive growth in today’s competitive market.


6 Reasons why every startup need explainer videos


To Acquire Customers

Acquiring customers is a top priority for any startup, and explainer videos are a powerful tool to achieve this goal. These videos are designed to capture attention quickly and convey your message clearly, helping potential customers understand your product or service in a matter of seconds. In a world where attention spans are short, an explainer video provides an engaging and concise overview of your offerings, making it easier for viewers to grasp the value you provide.

Moreover, explainer videos can be shared across various platforms such as social media, your website, and email campaigns, increasing their reach and impact. By providing a visual and emotional connection, these videos can turn casual viewers into interested leads and eventually into loyal customers. An effective explainer video not only showcases your product’s features but also highlights the benefits and solutions it offers, addressing the pain points of your target audience. This targeted approach helps in building trust and credibility, making potential customers more likely to choose your startup over competitors.


To Establish Brand Identity

Building a strong brand identity is crucial for any startup aiming to make a mark in a competitive market. Explainer videos are a powerful tool to convey your brand’s personality, values, and unique selling points in a concise and engaging manner. Through carefully crafted visuals, consistent use of brand colors, and a distinct tone of voice, these videos help to create a memorable and cohesive brand image. They allow you to showcase your brand story, mission, and vision in a way that resonates emotionally with your audience.

By presenting a consistent brand message across various platforms, explainer videos help to reinforce your brand identity, making it easier for your target audience to recognize and trust your brand. This consistent and compelling representation of your brand not only enhances recognition but also builds credibility and loyalty among your customers.


For an Effective Marketing Strategy

A well-crafted explainer video can be a cornerstone of your marketing strategy, offering unmatched versatility and impact. These videos can be seamlessly integrated into various platforms, including your website, social media channels, and email campaigns, ensuring your message reaches a wide and diverse audience. Explainer videos simplify complex ideas, making it easier for potential customers to understand and appreciate your product or service quickly.

They also enhance engagement, as visual content is more likely to be shared, liked, and commented on than text-based content. By consistently reinforcing your marketing message through an engaging and easily digestible format, explainer videos help build brand recognition and trust, ultimately driving higher engagement and conversion rates. Investing in explainer videos is a strategic move that can amplify your marketing efforts, ensuring your startup stands out in a competitive market.


To Get Investments

Investors are always looking for promising startups with clear value propositions and a compelling vision. An explainer video can succinctly convey your business idea, market potential, and competitive edge, making it easier for investors to grasp your vision and see the potential for a return on their investment. Unlike lengthy business plans or pitch decks, an explainer video captures attention quickly and provides a visually engaging narrative that highlights the core aspects of your business.

It can illustrate your product in action, showcase customer testimonials, and present key metrics in a digestible format. By clearly and effectively communicating your startup’s mission, goals, and market opportunities, an explainer video can be the deciding factor in securing the funding you need to grow and succeed. It demonstrates professionalism, innovation, and a commitment to effectively communicating your value proposition, all of which are crucial to attracting and convincing potential investors.


To Increase Conversion rates

Explainer videos play a pivotal role in boosting conversion rates for startups. By condensing complex information into a visually engaging format, these videos captivate and educate potential customers swiftly. They effectively address pain points, showcase benefits, and demonstrate product or service solutions in a concise manner, eliminating confusion and reducing decision-making hesitations.

The clarity and persuasiveness of explainer videos not only enhance understanding but also inspire confidence in viewers, nudging them closer to making a purchase or signing up for services. Moreover, their versatility allows placement across various digital platforms, optimizing exposure and reinforcing marketing messages consistently. As startups vie for attention in competitive markets, leveraging explainer videos can significantly impact conversion metrics, driving measurable increases in customer engagement and acquisition.


To Stand Out in the Competition

In a crowded market, differentiation is key to survival and success. Explainer videos help your startup stand out by clearly and concisely communicating what sets you apart from your competitors. These videos can highlight your unique selling points, showcase customer testimonials, and demonstrate the real-world applications of your product or service. By doing so, they provide a compelling narrative that not only attracts attention but also builds trust and credibility with your audience.

Moreover, explainer videos are highly shareable, making it easier for your brand to reach a broader audience through social media and other platforms. A memorable video can go viral, significantly increasing your brand’s visibility and recognition. In essence, explainer videos give your startup a distinct voice and personality that resonates with viewers, making your brand more memorable and helping you carve out a unique space in a competitive landscape.


Top 5 Startup Explainer Video Examples

Creating an impactful explainer video is crucial for startups looking to introduce their products or services effectively. Here are five standout examples of startup explainer videos that have successfully captured attention and communicated their offerings:

Coinbase: Coinbase, a leading cryptocurrency exchange, uses a straightforward approach in its explainer video. It starts by addressing the common confusion around cryptocurrencies and swiftly moves to showcase how easy it is to use Coinbase for buying, selling, and managing digital assets. The video’s clear visuals and concise messaging make it accessible even to those new to cryptocurrencies.


Neevcloud: Neevcloud, a cloud computing startup, employs a narrative-driven approach in its explainer video. By illustrating common challenges businesses face with traditional IT infrastructure, Neevcloud effectively positions its cloud solutions as the modern, efficient alternative. The video uses customer testimonials and before-after scenarios to underline the transformative impact of its services.


Keka – HRMS Portal: Keka, an HR management software, focuses on the pain points of HR professionals in its explainer video. It begins with a relatable scenario of HR tasks being overwhelming and manual, then introduces Keka as the solution that streamlines processes and enhances employee management. The video uses animated characters and a friendly voiceover to convey its user-friendly interface and comprehensive features.


Shoppliy: Shoppliy, an e-commerce platform, uses a visually engaging explainer video to highlight its unique selling points. The video starts with a vibrant animation showcasing the challenges faced by online sellers and proceeds to demonstrate how Shoppliy simplifies inventory management, order processing, and customer engagement. It emphasizes ease of use and scalability, appealing directly to its target audience of small and medium-sized businesses.


Nextweb: Nextweb, a tech startup offering web development services, opts for a minimalist approach in its explainer video. It uses clean graphics and a step-by-step demonstration to showcase its web development process, emphasizing speed, quality, and customization. The video effectively communicates Nextweb’s expertise and
reliability in creating tailored web solutions.


Each of these startup explainer videos excels in communicating complex ideas simply and engagingly, making them compelling examples for others looking to create impactful introductions to their products or services.



Explainer videos are indispensable tools for startups looking to break through the noise and connect with their audience effectively. By clarifying your value proposition, enhancing brand awareness, and fostering emotional connections, these videos not only simplify complex ideas but also drive engagement and conversion rates. Embrace the power of visual storytelling and leverage explainer videos to propel your startup forward in the competitive digital landscape, capturing hearts and minds along the way.

At MotionVillee, we understand the challenges startups face in conveying their unique value propositions effectively. Our expertly crafted explainer videos are designed to captivate your audience from the first frame, distilling complex ideas into compelling narratives that resonate.


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