Why Your Best Sales Reps Spend 40% of Demos Explaining What You Already Do
Why Your Best Sales Reps Spend 40% of Demos Explaining What You Already Do Your top sales rep just finished a 60-minute demo. The prospect asked good questions. The conversation felt productive. But if you reviewed the recording, you’d discover she spent 25 minutes explaining what your product actually does before demonstrating why it matters. […]
SaaS Product Demo Video: The 8-Part Framework That Doubles Demo
SaaS Product Demo Video: The 8-Part Framework That Doubles Demo Requests Most SaaS product demo video fail because they show features instead of solving problems. This guide reveals the 8-part framework that converts viewers into demo requesters by positioning your solution as the answer to their specific pain point. The Demo Request Dilemma […]
How Do You Create a Product Demo Video That Converts?
What Makes a Product Demo Video Convert? Most product demo videos fail to convert because they focus on features instead of solving the prospect’s specific problem. The best converting videos speak directly to what keeps buyers up at night, address their exact situation, and build confidence in your solution. Understanding how to create product demo […]
Explainer Video vs Product Demo: Which Drives More Demos?
What’s the Real Difference Between Explainer Videos and Product Demos? Explainer video vs product demo is not an either-or decision, because both serve fundamentally different purposes at different stages of your buyer journey. Explainer videos educate prospects about problems and solutions when they don’t know they have an issue yet. Product demos show your actual […]
27 Ways to Repurpose One Product Demo Video Across Your Funnel?
27 Ways to Repurpose One Product Demo Video Across Your Funnel You Spent $20K on One Video. Now Make It Work 27 Times Harder. Your marketing team invested $20,000 in a professional product demo. It launched on your homepage, generated some views, and now sits unused in a folder. This single use approach means each […]
The $47K Mistake: What Happens When You Launch a Product Without an Explainer Video
You Launched. Traffic Came. Nobody Understood What You Built. Launch day arrived with all the excitement you’d imagined. Press coverage landed, ad campaigns went live, and traffic poured in. But something went wrong. Visitors spent 30 seconds on your homepage and left. Demo requests trickled in at a fraction of what you projected. Launching product […]
Does Your SaaS Need Video Marketing? 21 Signs It’s Time to Invest
Your Competitors Are Already Using Video. Here’s How to Know If You’re Falling Behind You keep hearing about video marketing, but it feels like another expensive distraction. Your SaaS needs video marketing eventually, maybe, but right now you’re focused on fundamentals: product development, sales execution, and keeping customers happy. Except competitors are using video to […]
How Do You Make a Product Demo More Engaging? 8 Quick Fixes
Your Product Demo Is Losing Deals. Here’s Why. Your sales team closes the call feeling confident. The prospect seemed interested. They watched your product demo, nodded along, and said they’d “circle back.” Then nothing. No follow up. No deal. The problem isn’t your product. It’s your demo. Most product demos are functional but forgettable. They […]
31 Reasons Your Competitor’s SaaS Explainer Video Is Outperforming Yours
Why is your competitor’s video outperforming yours? Your competitor’s video is outperforming yours because their strategy, storytelling, and ROI focus are stronger. A Competitor SaaS Explainer Video often succeeds not because of luck, but because it is carefully planned, audience-specific, and tied directly to business outcomes. When leaders ask why competitor videos perform better, the […]
Story in Motion: How Did Nextweb’s Product Demo Video Make Website Building Simple?
Why Do Product Demo Videos Matter in SaaS? Product demo videos matter in SaaS because they simplify complex platforms and make value clear for buyers. The Nextweb Product Demo Video is a great example of how storytelling makes complicated software approachable. In a crowded SaaS market, brands often struggle to communicate why their product is […]
What Are the 15 Messaging Shifts That Make a Product Demo Memorable?
Why Do Many Product Demos Fail to Win Buyers? Most demos fail because they focus on product features instead of buyer needs. Messaging shifts transform demos into an effective product demo that tells a story buyers remember. The truth is that too many teams prepare a demo as a technical showcase. Slides and specifications dominate, […]
How to Write a SaaS Product Demo Video Script
How to Write a SaaS Product Demo Video Script A great product demo video script can be the difference between a video that merely informs and one that drives real conversions. In SaaS, demo videos play a crucial role in showing prospects how your solution works and why it is worth adopting. These videos often […]
5 Types of Product Demo Videos SaaS Brands Use to Win Deals
5 Types of Product Demo Videos SaaS Brands Use to Win Deals Product demo videos continue to be one of the most effective tools in SaaS and B2B sales. They do what static PDFs and slide decks can’t show, how the product works in real time while holding the viewer’s attention. Buyers today want to […]
7 Things to Include in Your Next Product Demo Video
Product demo video elements can make or break your sales conversations. A well-structured demo turns interest into action, boosting conversions and shortening sales cycles. In this post, you’ll learn seven essential elements that ensure your next demo: Grabs attention with a clear problem statement Delivers value upfront to keep viewers engaged Highlights key features in […]
Explainer Video, VSL or Product Demo: Best Converter for B2B Sales
Choosing between Explainer Video VSL or Product Demo can make or break your engagement and conversion rates. Each style serves a different purpose in your sales funnel, so matching the right format to your audience’s needs is critical. In this post, you’ll learn: Format strengths: How each video type drives attention and action Performance metrics: […]