Five myths about Animated Explainer Video
People usually chicken out when someone suggests them to create an animated explainer video for their company. Though they already know the benefits of an explainer video, they are still scared and reluctant. Understanding what is an explainer video and its strategic value helps separate evidence-based best practices from the misconceptions that prevent companies from leveraging this powerful animated format effectively.
What do you think of Video marketing?…a passing fad or icing on your branding cake?
Let’s decide.
In this blog, we will unveil all the myths that will separate the facts from the fiction. There are a lot of misconceptions when it comes to video production. And companies they shy away from using a video production company. For broader examination of common false assumptions, myths about explainer videos provides comprehensive analysis of widespread beliefs that undermine video effectiveness, while explainer video myths and 7 misconceptions that might be costing you offers detailed examination of strategic assumptions that lead companies to make poor decisions about video investments.
#Myth1
Video is expensive and tedious to produce
Contrary to the popular myth, video production equipment is actually becoming a lot economical and more feasible. There is a common misperception that it takes long ages and costs the world to produce the video.
Well, clearly that’s a myth. The video production can be fast and affordable with the use of proper and clear storyboarding and of course effective design. The process that is followed plays an important role while making a good Animated Explainer Video- first messaging and storyboarding, then copywriting, visuals and sound…, but the benefits and process always outweigh the cost in the Motionville animated explainer video production company.
#Myth2
Videos are only for YouTube.
All you Have to do is Upload your Video to YouTube…The Rest is Magic….. Clearly NO. Videos are not only for YouTube. There are different social media and promotional sites where your videos can be posted. Including but not limited to Facebook, Instagram, Twitter, and even Vimeo
“YouTube is the largest video website in the world”
But youtube isn’t only what people use so if you upload your videos only on youtube then you might only be able to cover 40% and miss out on the rest. If you want to capture the whole universe then you need to actively upload your videos on social media as well. Social media will cover your rest 50%. About your remaining 10%, nowadays most of the websites have become video-friendly, be sure that you include a killer animated explainer video on your homepage to capture and entice your audiences on your website.
#Myth3
Video Production is not Necessary
Find it hard to bring traffic to your site?
Now it’s time to break this myth. An explainer animated video is crucial to allure your audience and drag them to your site.
And it’s still increasing. Think about a popular dog video that recently went viral. Have you seen it? Have your family seen it? and have your friends seen it?
Probably. You are the one who most likely showed it to your family and friends in the first place. Videos are consistently and continually being shared. And it isn’t likely to stop any time soon.
#Myth4
It’s just for lead generation.
Of course, the main aim is to do more business but this shouldn’t be the main goal. Videos can be used to target visitors towards purchases or to raise awareness, to teach consumer usability of products or for branding. So the lead generation should not be considered only the main focus of creating a video.
In short, many apprehensions that surround video marketing are unfounded. So are you ready to take advantage of the incredible and unbelievable power of an animated explainer video?
Beyond Myths: Understanding What Actually Works
While debunking myths helps set realistic expectations, understanding what actually causes videos to succeed or fail provides actionable guidance. When videos underperform despite proper production, the issue often stems from tactical errors rather than the format itself. For comprehensive analysis of common performance failures, reasons why your explainer video didn’t work explores distribution mistakes, targeting errors, poor scripts, and inconsistent messaging that prevent even well-produced videos from delivering results.
Additionally, avoiding specific production errors matters as much as dispelling strategic myths. Explainer video mistakes and 8 common errors and how to avoid them provides detailed frameworks for preventing failures at every production stage, from goal-setting and scriptwriting through voiceover quality and platform optimization.
Reality Check: Animation-Specific Facts
- Production Timeline: Professional animated explainer videos typically take 4-8 weeks, not months
- Cost Range: Quality animation exists across price tiers from $2,000 to $20,000+ depending on complexity and length
- Distribution Platforms: Successful videos deploy across 5+ channels simultaneously (website, YouTube, social media, email, paid ads)
- Purpose Diversity: Videos serve multiple business functions beyond lead generation, onboarding, support, training, sales enablement
- ROI Measurement: Video performance is trackable through engagement metrics, conversion rates, and revenue attribution
Conclusion
In short, many apprehensions that surround video marketing are unfounded. So are you ready to take advantage of the incredible and unbelievable power of an animated explainer video?
Motionvillee’s professional explainer video production services help you move beyond myths to evidence-based animation strategy and expert execution. As a leading video production company serving businesses across the USA, we guide clients through the entire process, dispelling misconceptions, setting realistic expectations, and delivering animated videos that achieve measurable business results without the inflated costs or timelines that myths suggest.
Ready to separate fact from fiction and create an animated explainer video that actually delivers? Get in touch with us today.
