Healthcare Video Production: 5 Best Healthcare Explainer Video Examples for Your Business
Video content has become increasingly popular for businesses across various industries, including healthcare.
Healthcare explainer videos serve as powerful tools to educate, engage, and inform audiences about medical products, services, and procedures. Understanding what is an explainer video and its strategic role in healthcare communication helps frame why these five examples work so effectively, they don’t overwhelm with medical jargon, they simplify complex health concepts into accessible narratives that build trust and drive patient engagement.
From explaining complex medical concepts to showcasing innovative healthcare solutions, these videos play a crucial role in connecting with patients, healthcare professionals, and stakeholders.
Healthcare video adoption statistics:
As per Google Think, 1 in 8 patients have viewed online videos on health websites. These viewers might be looking for:
- Explanations about a particular disease
- Reviews of dental offices
- Introductions to new clinics
- Treatment procedure information
- Medical facility tours
In this blog, we’ll explore five outstanding healthcare explainer video examples that demonstrate effective storytelling and communication in the healthcare industry.
For broader collections of video excellence across different contexts, explore these curated examples:
More explainer video inspiration:
- What are 12 explainer video examples that prove storytelling still wins? showcases diverse storytelling approaches including healthcare contexts
- 10 best animated explainer videos for 2025 demonstrates cutting-edge animation techniques applicable to medical visualization
- 5 B2B explainer video examples that simplify complex products reveals strategies for simplifying complexity,directly applicable to complex medical concepts
Telemedicine: Making Access to Care Easier by Kaiser Permanente
Title: Telemedicine: Making Access to Care Easier | Kaiser Permanente
Duration: 0.40 Min
Telemedicine has become increasingly popular, especially during the COVID-19 pandemic. Kaiser Permanente’s explainer video on telemedicine effectively communicates the benefits and convenience of virtual healthcare appointments, especially during the COVID-19 pandemic. Using real-life scenarios and testimonials, the video illustrates how telemedicine saves time, reduces travel, and improves access to care. It’s a prime example of engaging storytelling to promote a healthcare service.
Get Treatment for COVID-19 by Centers for Disease Control and Prevention (CDC)
Title: Get Treatment for COVID-19
Duration: 0.48 Min
The CDC’s explainer video on getting the COVID-19 vaccine is an excellent example of clear and concise communication. It uses animated graphics and easy-to-understand language to explain the vaccine process, addressing common concerns and providing step-by-step guidance. The video’s simplicity makes it accessible to a wide audience, helping to increase vaccine acceptance and uptake.
What is Precision Medicine? by UC San Francisco (UCSF)
Title: What is Precision Medicine?
Duration: 1.49 Min
Precision medicine is an emerging field that tailors medical treatment to an individual’s unique genetic makeup. UC San Francisco’s explainer video on precision medicine provides an insightful overview of this innovative approach to healthcare. The video explains how precision medicine can lead to more accurate diagnoses, personalized treatment plans, and better patient outcomes. It’s a great example of using video to educate viewers about cutting-edge medical advancements.
Mental Health Minute: Depression By National Institute of Mental Health (NIMH)
Title: Mental Health Minute: Depression
Duration: 1.00 Min
Mental health is an important aspect of overall well-being, and the National Institute of Mental Health’s (NIMH) explainer video on depression is a valuable resource for raising awareness and reducing stigma. The video uses animations and real-life stories to explain the symptoms, causes, and treatment options for depression. It also provides information on how to seek help and support. This video is a great example of using video production to address important healthcare topics and promote mental health awareness.
Hands-Only CPR Instructional Video by American Heart Association
Title: Hands-Only CPR Instructional Video
Duration: 1.05 Min
The American Heart Association is dedicated to educating people about heart health. and their explainer videos are a great example of that. In this video, the American Heart Association explains how to perform CPR on an adult. The video is clear, concise, and easy to follow, making it a valuable resource for anyone looking to learn CPR.
What Makes Healthcare Videos Effective?
Reviewing these five healthcare examples reveals clear patterns that drive success in medical communication:
Simplicity Over Complexity
Medical topics are inherently complex, but effective videos distill information to essentials without oversimplifying medical accuracy.
Visual Storytelling
Animation and graphics make abstract medical concepts tangible and memorable for patients with varying health literacy levels.
Emotional Connection
Real stories and testimonials build trust faster than clinical data alone, helping patients feel understood and supported.
Actionable Guidance
The best healthcare videos don’t just inform, they guide viewers toward specific next steps, whether scheduling appointments or seeking help.
Accessibility Focus
Language, pacing, and visual design accommodate diverse audiences including older patients, non-native speakers, and those with varying education levels.
Healthcare Video Best Practices
While these five examples demonstrate healthcare-specific approaches, many video production principles apply across industries:
For comprehensive video production frameworks that complement healthcare contexts:
6 best practices for creating effective cybersecurity explainer videos provides tactical frameworks for explaining complex technical concepts, many principles apply to explaining complex medical technology
For detailed case study analysis showing trust-building through video:
Story in motion: how did Cubee’s explainer video build trust in a global trading platform? demonstrates trust-building techniques applicable to patient trust in healthcare contexts
Conclusion
Healthcare video production is a powerful tool for educating, engaging, and inspiring your audience.
Whether you’re promoting a new medical treatment, explaining a complex medical concept, or raising awareness about a health issue, explainer videos can help you effectively communicate your message.
Healthcare video applications:
- New treatment promotion
- Complex procedure explanations
- Health issue awareness campaigns
- Patient education materials
- Medical staff training
- Facility tours and introductions
- Telemedicine service promotion
The five examples showcased in this blog illustrate the various ways healthcare explainer videos can inform, inspire, and connect with your audience. By leveraging the power of video production, you can craft compelling content that resonates with viewers and accomplishes your healthcare communication objectives.
At Motionvillee, we offer cutting-edge solutions in healthcare video production, enabling businesses to effectively communicate complex concepts and engage audiences. When you need healthcare video production specialists who understand medical communication, Motionvillee combines the clarity demonstrated in these five examples with strategic healthcare expertise, helping medical organizations explain complex treatments, build patient trust, and improve health literacy through compelling video narratives.
As your medical video production partner serving healthcare organizations across America, we specialize in transforming complex medical concepts into accessible, patient-friendly stories that don’t just inform, they build trust, reduce anxiety, and drive better patient outcomes through increased understanding and engagement.
