Video content has become increasingly popular for businesses across various industries, including healthcare. Healthcare explainer videos serve as powerful tools to educate, engage, and inform audiences about medical products, services, and procedures. From explaining complex medical concepts to showcasing innovative healthcare solutions, these videos play a crucial role in connecting with patients, healthcare professionals, and stakeholders.
As per Google Think, 1 in 8 patients have viewed online videos on health websites. These viewers might be looking for explanations about a particular disease, reviews of dental offices, or an introduction to a new clinic.
In this blog, we’ll explore five outstanding healthcare explainer video examples that demonstrate effective storytelling and communication in the healthcare industry.
” Telemedicine: Making Access to Care Easier” by Kaiser Permanente
Title: Telemedicine: Making Access to Care Easier | Kaiser Permanente
Duration: 0.40 Min
Telemedicine has become increasingly popular, especially during the COVID-19 pandemic. Kaiser Permanente’s explainer video on telemedicine effectively communicates the benefits and convenience of virtual healthcare appointments, especially during the COVID-19 pandemic. Using real-life scenarios and testimonials, the video illustrates how telemedicine saves time, reduces travel, and improves access to care. It’s a prime example of engaging storytelling to promote a healthcare service.
“Get Treatment for COVID-19” by Centers for Disease Control and Prevention (CDC)
Title: Get Treatment for COVID-19
Duration: 0.48 Min
The CDC’s explainer video on getting the COVID-19 vaccine is an excellent example of clear and concise communication. It uses animated graphics and easy-to-understand language to explain the vaccine process, addressing common concerns and providing step-by-step guidance. The video’s simplicity makes it accessible to a wide audience, helping to increase vaccine acceptance and uptake.
“What is Precision Medicine?” by UC San Francisco (UCSF)
Title: What is Precision Medicine?
Duration: 1.49 Min
Precision medicine is an emerging field that tailors medical treatment to an individual’s unique genetic makeup. UC San Francisco’s explainer video on precision medicine provides an insightful overview of this innovative approach to healthcare. The video explains how precision medicine can lead to more accurate diagnoses, personalized treatment plans, and better patient outcomes. It’s a great example of using video to educate viewers about cutting-edge medical advancements.
“Mental Health Minute: Depression” By National Institute of Mental Health (NIMH)
Title: Mental Health Minute: Depression
Duration: 1.00 Min
Mental health is an important aspect of overall well-being, and the National Institute of Mental Health’s (NIMH) explainer video on depression is a valuable resource for raising awareness and reducing stigma. The video uses animations and real-life stories to explain the symptoms, causes, and treatment options for depression. It also provides information on how to seek help and support. This video is a great example of using video production to address important healthcare topics and promote mental health awareness.
“Hands-Only CPR Instructional Video” by American Heart Association
Title: Hands-Only CPR Instructional Video
Duration: 1.05 Min
The American Heart Association is dedicated to educating people about heart health. and their explainer videos are a great example of that. In this video, the American Heart Association explains how to perform CPR on an adult. The video is clear, concise, and easy to follow, making it a valuable resource for anyone looking to learn CPR.
Conclusion
Healthcare video production is a powerful tool for educating, engaging, and inspiring your audience. Whether you’re promoting a new medical treatment, explaining a complex medical concept, or raising awareness about a health issue, explainer videos can help you effectively communicate your message.
The five examples showcased in this blog illustrate the various ways healthcare explainer videos can inform, inspire, and connect with your audience. By leveraging the power of video production, you can craft compelling content that resonates with viewers and accomplishes your healthcare communication objectives.
At Motionvillee, we offers cutting-edge solutions in healthcare video production, enabling businesses to effectively communicate complex concepts and engage audiences. With our expertise and innovative approach, we empower healthcare organizations to create compelling explainer videos that inspire trust, educate, and drive meaningful connections with their audience.
