Increase your conversion ratio with explainer videos
“Best way to sell something- don’t sell anything. Earn the awareness, respect & trust of those who might buy”
These words are gold. Rand Fishkin, founder of Moz, said this. There couldn’t be a more valuable advice when it comes to business. Your customers are tired of being sold to. They don’t want to know the features of your product, instead, tell them how using your product benefits them.
Have you ever noticed that the most successful businesses do not keep selling always. Their intention is to educate the user, show them a demo of the product and make them understand how it will benefit them- this is a simple example of how most successful companies do business. Do you know that there are different kinds of content that are created for potential customers during different stages of the customer journey?
Make your potential customer aware about your product with explainer videos and use high-value content to earn their trust. Understanding what is an explainer video and its strategic role as a conversion tool helps frame why these videos work so effectively for building trust and driving action, they’re not just informative content, but carefully designed assets that guide viewers toward specific business outcomes.
You can hit the right chords with explainer videos that will reflect positively on your brand by taking the services of a professional animated explainer video company.
Here is how your conversion ratio can increase with explainer videos:
#1 It decreases bounce rate:
The attention span of Internet users are ridiculously low. Even if they were looking for a solution similar to yours, they would still not spend a lot of time in their research. But explainer videos can create a dent in their viewing habits. The ideal length for an explainer video is 90 seconds. During this time duration, you can create a huge impact on your visitors. Videos hold the attention of users more than any other form of text. Since it takes only a few seconds, customers are ready to sit through the explainer video. As a brand, you can use this time to create the most impact.
#2 Videos are share-worthy:
If there is one type of content that easily goes viral, those are videos. People love watching videos as there is little effort involved in it. If someone likes your video, they would be more than glad to share it with their friends and family. In fact, the intention might not be to spread the word about your business, but they share just because they loved your explainer video. The more it gets shared, it will inadvertently reach your target audience as well. The right animated explainer video company would know the kind of elements that would make a video shareworthy.
#3 Search engines love video:
The work of a search engine is to show relevant content to a user based on their search request. If your explainer video has garnered a lot of attention in the form of shares and likes, the search engines will pick up your video and will show it in the search results as well. This is why it is important to get the help of an animated explainer video production company to get your branding right.
#4 Clear messaging:
Creating explainer videos is an extremely smart way to reach a lot of people with minimal effort. Well, there is a lot of effort that goes into creating the right explainer video for your brand. But have you ever noticed that explainer videos make it possible to send out a clear and simple message to your audience without giving them too much information that could confuse them. The right explainer video production company would be able to create the perfect video by combining elements like pictures, videos, text, speech, etc.
#5 Easy to explain your offering:
There is no denying the fact that there is an information overkill. Your potential customers are not only confused which product to choose, but they are also upset with the fact that there are too many options and a lot of information that stymies their decision making ability.
With the help of an explainer video, you can make your potential customers understand the benefits that your product offers without having to come around as salesy. Create a series of content that includes blogs, webinars, videos, etc, surrounding your product. Working with the best explainer video production company would make this job easy for you as they would try to make the content in the video as succint and refined as possible.
#6 Tailored to your brand needs:
The conversion rates for your explainer video is usually higher and the quality of the leads will be more than any other type of content. Why? Because the content is tuned towards attracting your target audience. When you attract the attention of potential customers, it is easy to close the sale as they are waiting for an offering like yours.
A highly experienced animated explainer video production company can help you create a video that hits the right emotions for your potential customers. Not all videos have to be the same and the right explainer video company knows this. For comprehensive guidance on building videos that create lasting impact, creating impact with explainer videos your path to brand excellence provides strategic frameworks for developing videos that strengthen brand positioning while driving conversions.
Leverage your explainer video with these tips:
While we are sure that you understand the kind of effect that explainer videos will have for your business, your job doesn’t end by hiring an animated explainer video company.
- Create a script and storyboard that is relevant to your audience
- Use a good thumbnail that will catch the user’s attention and make them click on it
- Use your brand colors on the explainer video. Everywhere
- The video should contain information on how using your product will be beneficial for the end customer
- Do not sound salesy. But try to be helpful to your customers.
- A Call-to-Action button at the end is important to collect user information or get them to take a desired action
- Create content for each stage of the customer journey
For e-commerce businesses specifically, conversion optimization through video takes on unique characteristics. Want to increase your e-commerce conversion rates? Try explainer videos! demonstrates how product demonstration videos on category and product detail pages drive purchase decisions by reducing uncertainty and building confidence in buying decisions.
Measuring and Maximizing Conversion Impact
Understanding conversion is just the beginning, proving that impact to stakeholders and maximizing returns requires strategic measurement and optimization. For comprehensive frameworks on demonstrating video value, explainer video ROI how to prove revenue impact to your leadership team provides detailed methodologies for tracking attribution, calculating customer acquisition costs, and building executive-ready reports that show concrete business results.
For updated data-driven approaches and conversion benchmarks, the ROI of explainer videos data-driven results for 2026 provides current metrics, industry benchmarks, and performance tracking methodologies that help you understand how your conversion rates compare to industry standards.
Key conversion metrics to track:
- Conversion rate by traffic source (organic, paid, email, social)
- Video completion rate and its correlation to conversion
- Time to conversion for video viewers vs. non-viewers
- Customer acquisition cost for video-assisted conversions
- Lifetime value of customers who engaged with explainer videos
Extending Video Value Beyond Initial Deployment
Creating a high-converting explainer video represents significant investment, maximizing that investment requires strategic deployment across multiple touchpoints. Understanding 17 ways to maximize ROI from your explainer video package reveals deployment methods, from homepage placement to email campaigns to social media repurposing, that multiply your video’s conversion impact without proportional cost increases.
Strategic deployment for maximum conversion:
- Homepage hero placement for first-impression conversion
- Product page integration at high-intent decision points
- Email campaign inclusion with video thumbnails
- Retargeting campaigns to re-engage warm leads
- Sales enablement for one-on-one presentations
By treating your explainer video as a multi-channel conversion asset rather than a single-placement piece, you create multiple opportunities for prospects to engage and convert at their preferred touchpoint.
Conclusion:
If there is hardly any branded video content for your company, now is the time to start. We have explained how using a professional animated explainer video company can create a turnaround for your business. It can increase your ROI and conversion rates by a huge margin especially because people trust and love videos.
When you are looking to get your brand on the market, we can help with strategizing and creating a terrific explainer video for your brand. Motionvillee’s professional explainer video production services specialize in creating conversion-optimized videos designed specifically to turn viewers into customers. As a leading video production company serving businesses across the USA, we combine strategic conversion planning with expert execution, ensuring your video doesn’t just look great, but delivers measurable improvements to your conversion rates.
