Seven reasons you must hire experienced Animated Explainer Video professionals
Sometimes, there is a sense of casualness when it comes to doing certain things and even established businesses make this mistake.
Video production requires professional equipment, thorough knowledge, editing tools and other resources to create a decent output. Understanding what is an explainer video and its strategic role in business communication helps frame why professional expertise matters, these videos represent significant brand investments where amateur execution can damage reputation and waste budget.
If a business makes light of creating videos, they are pedalling their way towards doom.
It always makes sense to hire a professional animated explainer video production company every time you want to get videos done for your branding.
For complementary perspectives on professional value, why should you hire professionals to make your animated explainer videos? explores additional dimensions of professional expertise including storytelling, audience understanding, and flexibility that complement the seven reasons we’ll cover here.
Here are 7 reasons you must hire animated explainer video professionals:
#1 ROI:
When you want to save a few dollars by not hiring professionals, you might end up hurting your brand badly which can be expensive in the long run.
The hidden costs of amateur production:
- Reputation management to counter negative reactions
- Lost opportunities from poor first impressions
- Wasted marketing spend on ineffective content
An explainer video is as important as your logo, do not go for the cheapest option.
Hire an animated explainer video company which knows its craft and can produce incredible ROI with its efforts.
#2 Brand identity:
Creating a brand identity has direct consequences on your marketing, lead generation efforts and likeability.
An explainer video has the highest potential to reach your audience. Your customers love high-quality output, why would you tighten your purse strings for video production?
The brand perception risk:
Your customers have been witness to low-quality ads, poorly written content, rushed videos, and more. If they were to consume a poorly made video of your brand, you would forever be “that company which made that ugly video. Ugghhh”
Get smart. Hire the services of an animated video company.
#3 Professional equipment:
Do you have kids who have a smartphone and masquerade around town saying that they are professional video makers? Steer clear of them.
Like everything else in the market, you can obviously get a shoddy piece of video at the price of dirt. But that is not something you want to do for your brand, right?
Professional production requires:
- High-end cameras
- Sound equipment
- Lighting equipment
- Editing tools
- Software subscriptions
- Technical expertise to use them all
An animated explainer video company possesses all of these resources.
#4 Expertise:
Working with an animated explainer video production company that is professional can help you produce terrific videos which are high on quality, content and feel.
They are able to make great videos because of the range of experienced professionals that they have on their rolls.
Essential team members include:
- Editor
- Scriptwriter
- Voice Over Artist
- Videographer
- Illustrators
- Animators
- Music Engineers
Getting an explainer video done involves a variety of highly qualified resources. Working with a professional explainer video company also lets you scale the size of your project on an ad hoc basis.
#5 Creativity:
Expect a cookie-cutter video if you were to work with amateurs.
Highly professional animated video production companies have processes that they follow to the T to create maximum impact. These processes are what inspires them to come up with creative storyboard ideas.
Why professionals stay creative:
- Work with diverse clients across industries
- Stay on top of industry trends
- Learn from every project
- Develop proven creative frameworks
Professionals create videos that can evoke an emotional response using your brand story. You can expect a significant difference in working with an amateur vis-a-vis a professional animated explainer video production company.
#6 Budget:
Well, it is understandable that the budget can be a constraint for many businesses.
But if you look at the kind of ROI that a series of good videos, including an explainer video can give, it is huge and a no-brainer to invest in it. It drives growth like no other.
Budget reality check:
It becomes a problem if you don’t add it as an expense on priority, otherwise, it keeps getting shelved for some other date. It is all about priorities.
Working with an experienced explainer video production company means you can also make them use their full creative abilities to churn out videos that can be used even in parts.
#7 Experience:
It is impossible to assign a number to experience, it is priceless.
It is the difference between an amateurish but expensive video versus a terrific explainer video made on a limited budget.
What experience delivers:
- Knowing where to cut frills while maximizing impact
- Understanding what kind of lighting works
- Choosing which fabric provides the right aura
- Differentiating between good storyboards and ones needing rework
Seasoned professionals know these things instinctively. You get the gist, right?
It is something that cannot be taught, the knowledge gets accumulated over years of experience working on the same craft. No matter what kind of business you are in, an experienced animated video production company would be able to tell you what your customers will like.
How to Select the Right Experienced Partner
Now that you understand why experience matters, the next step is choosing the right professional partner.
When evaluating potential vendors:
For comprehensive selection frameworks:
Advanced guide on how to choose the best explainer video production company provides detailed evaluation criteria across quality, creative style, affordability, and industry specialization
For practical vetting steps:
The only checklist you need when hiring an explainer video agency offers actionable checklist items covering portfolio assessment, team expertise, communication evaluation, and post-production support
These resources help ensure you select a partner with the experience outlined in this blog.
Conclusion:
Using video content as your go-to strategy in getting leads and building brand is the right way to go.
Not a lot of businesses have the wherewithal to do it in-house, this is where hiring the services of an animated video company will make sense.
All you need to do after hiring an animated explainer video company is to supervise and give feedback after each stage so that the output is in line with your expectations.
The wrong approaches:
- If video production is not a strategy for you, you are going in the wrong direction
- If your video strategy reads “Do videos for the cheapest rate possible,” you are setting your business up for closure
If you would like to hire the services of a video production company to help with your branding, get in touch with the folks at Motionvillee who can script and produce top-class videos for your brand. When you’re ready to work with experienced explainer video professionals, Motionvillee brings the seven dimensions of expertise outlined in this guide—delivering ROI-focused videos through seasoned teams, professional equipment, and battle-tested creative processes.
As one of the most established video production studios across America, we combine years of industry experience with proven methodologies to create videos that don’t just look professional, they deliver measurable business results.
