Want to increase your E-commerce conversion rates? Try explainer videos!
Behold the most complicated object in the whole universe “Brain”. And if I talk about human brains then they are even more convoluted then the normal species brain. And moving on about brain processing……ok, agreed I just got a little carried away, this is an “Animated Explainer Video” blog and not some “Sticky Brain” blog.
Coming to the point-
Yes, startled?
I already warned you about the complications that a brain can produce.
So the real question that arises here is “Why in the world all the eCommerce websites are text-based?” “Why are eCommerce sellers not capitalizing on the enormous power of explainer videos?”
Understanding what is an explainer video and its strategic role in e-commerce helps frame why this format works so powerfully for online retail, these videos don’t just inform, they reduce purchase friction by visually demonstrating products, building trust, and answering objections before they arise.
Why don’t you put a nice animated explainer video on your home page and then see how it skyrockets your conversion rates!!
Leveraging the power of the Animated Explainer Video on your homepage happens to be an integral part of the strategy.
Customers automatically develop confidence upon you if you strategically place an audience hooking animated videos on the homepage, inside services pages or on the product pages.
And then starts the actual magic, THE CONVERSIONS!!
Conversion rates for a novice eCommerce site would be 1% to 2%. And if we talk about big eCommerce enterprises then the percentage will be 8% to 9%. And trust me on this with videos, this figure can increase 6X. If you are an eCommerce store owner then mark my words your homepage will look more professional if you place a video about your services and the benefits. It will establish you and portray you as an industry expert.
It always becomes easy to spur your audiences towards purchase once you attain that stature.
While e-commerce presents unique conversion challenges, the fundamental principles of video-driven conversion apply across all business models. Understanding how to increase your conversion ratio with explainer videos provides broader tactical approaches that work synergistically with e-commerce-specific strategies, from reducing bounce rates to improving message clarity to building shareability.
Introducing the Secret Conversion Weapon – The Explainer Video
Want to hear a surprising story?
Straight North reviewed more than 300,000 sales leads, over more than 2 years, and was startled when they found that a staggering 84 percent of website conversions occur on the very first visit. This is what the breakdown looked like-
And it got us thinking that the first time visitors are more crucial than we thought. Give them a flavor of what your business is all about.
An Underutilised maneuver?
Video is the “new” normal. All your competitors have already started to portray their offerings and stories in an innovative way. You’re missing out on the big time if you’re not taking advantage of this new technique.
We all know that Animated Explainer videos drive proven results but – perhaps surprisingly – it’s still fairly underutilized as a marketing technique. Unbeknownst to many, where explainer videos are used, success invariably follows.
“A good Animated Explainer Video, when added to the homepage, can increase conversion rates by 20%”
Thought-provoking, right?
Measuring E-commerce Video Impact
Converting those impressive conversion rate improvements into executive-ready reports requires strategic measurement frameworks. For comprehensive guidance on demonstrating video value to stakeholders, explainer video ROI how to prove revenue impact to your leadership team provides detailed methodologies for tracking attribution, calculating customer acquisition costs, and building reports that show concrete business results from your e-commerce video investments.
For updated data-driven approaches and e-commerce conversion benchmarks, the ROI of explainer videos data-driven results for 2026 provides current metrics, industry benchmarks, and performance tracking methodologies specifically relevant to online retail conversion optimization.
Key e-commerce video metrics to track:
- Product page conversion rate (with video vs. without)
- Average order value for video viewers vs. non-viewers
- Cart abandonment rate reduction from product videos
- Return rate correlation with video engagement
- Customer lifetime value for video-engaged customers
Maximizing E-commerce Video ROI
Creating a high-converting explainer video for your e-commerce site represents significant investment, maximizing that investment requires strategic deployment across multiple customer touchpoints. Understanding 17 ways to maximize ROI from your explainer video package reveals deployment methods beyond just homepage placement, product pages, category pages, email campaigns, retargeting ads, and social media, that multiply your video’s conversion impact.
Strategic e-commerce video placement:
- Homepage hero section for brand introduction and value proposition
- Category pages to explain product types and benefits
- Product detail pages to demonstrate use cases and reduce uncertainty
- Cart page to reinforce purchase decision and reduce abandonment
- Post-purchase emails to enhance satisfaction and reduce returns
Building Brand Excellence Through Video
While conversion metrics matter enormously in e-commerce, videos that also strengthen brand positioning deliver compounding long-term value. Understanding creating impact with explainer videos your path to brand excellence provides strategic frameworks for developing videos that not only drive immediate conversions but build lasting brand equity, differentiating your e-commerce brand in crowded markets through distinctive visual storytelling.
Wrapping-up
So I rambled all about how an animated video can change your business’s momentum. And convinced you to create a mind-boggling video. Now, what is your next step?
You’re not sure how to get started?
Irrespective of whether you hire an in-house professional or looking for the perfect animated explainer video production company to create amazing video content for you, there’s no question that your business is in a need for a video.
In this dilemmatic situation if you ask me I would suggest you hire an adroit animated explainer video company so that you can focus on the other crucial aspects of your organization.
Once you have your video goals, your budget, where you’ll distribute your video and other aspects aligned, the only thing left to do is to actually create it, and that’s the most fun part of all!
Ready to transform your e-commerce conversion rates with professionally crafted explainer videos? Motionvillee’s professional explainer video production services specialize in creating e-commerce-optimized videos designed specifically to reduce purchase friction, build product confidence, and drive measurable conversion improvements. As a leading video production company serving businesses across the USA, we understand the unique challenges of online retail, creating videos that don’t just explain products, but actively drive purchase decisions.
