Performance Marketing Lead, Supernova AI India
Supernova AI is an AI-powered spoken-English learning app built for Bharat. Through Nova, its AI tutor, the platform helps learners improve their pronunciation and build confidence through daily lessons delivered in their own language.
Supernova AI needed a faster way to create regional acquisition content without multiplying production time and presenter costs. Motionvillee built a complete creative system that produced more than 150 reels across Hindi, Tamil, Telugu, Kannada, and Marathi—at a pace of 10 production-ready videos every day.
Tamil, Telugu, Kannada, and Marathi audiences were often served Hindi creatives. The product was relevant, but the advertising did not always feel culturally or linguistically local.
Producing 10 videos took two to three weeks. With few variations available, the media team could not test different hooks, messages, avatars, or video lengths consistently.
Presenter availability, studio coordination, inconsistent delivery, and high per-video costs made it difficult to produce regional content at the speed paid acquisition required.
Every language was mapped to its own audience motivations. Tamil messaging focused on career aspirations, while Hindi messaging addressed social confidence. Scripts were culturally adapted rather than directly translated.
Scripts for all five languages were developed in parallel and matched with AI avatars based on age, gender, and regional relevance. Native-speaker reviews and frame-by-frame lip-sync checks protected authenticity.
Each script produced four to six assets through different hooks, durations, subtitles, and avatar options. Every file was tagged by language, format, duration, and variation for faster deployment and reporting.
Motionvillee produced more than 150 AI-led reels across four formats. The system balanced short acquisition hooks with product education, social proof, and deeper app demonstrations.
Built for Meta advertising, Instagram Reels, YouTube pre-roll, Google App Campaigns, regional OTT platforms, and language-specific digital placements.
