14 Video Production Costs Worth Paying For (and 5 You Can Skip)
When planning a new project, understanding where to spend on video production costs makes all the difference between an average output and a video that actually delivers results. Every dollar you invest shapes the quality, impact, and overall success of your campaign. The real challenge most brands face is deciding which expenses truly add value […]
12 Reasons You Need a SaaS Storyteller, Not a Videographer
12 Reasons You Need a SaaS Storyteller, Not a Videographer Many SaaS brands believe hiring a SaaS storyteller and hiring a videographer are the same thing. In reality, they are very different roles, and understanding that difference can change the impact of your marketing. A videographer focuses on capturing visuals. A SaaS storyteller focuses on […]
15 Questions to Answer in Your Video to Get More Demo Bookings
A well-planned video for demo bookings can be the difference between a prospect clicking “schedule” or walking away. When important questions go unanswered, hesitation creeps in. Prospects may delay booking or decide to explore competitors instead. Every buyer has doubts, whether it is about how the product works, if it will fit their needs, or […]
17 Ways to Maximize ROI from Your Explainer Video Package
Many companies invest time and budget to create an explainer video but fail to use it to its full potential. They upload it to their homepage and stop there, missing countless opportunities to engage prospects across multiple touchpoints. Understanding what is an explainer video and its strategic role as a multi-channel conversion asset helps frame why […]
7 Effective Ways to Use Video Content Across Your B2B Funnel
A B2B funnel video is one of the most powerful tools for influencing decision-makers. In B2B marketing, where purchase cycles are longer and involve multiple stakeholders, video content stands out because it delivers information quickly and persuasively. From building awareness to closing deals, the right video can move prospects forward more effectively than text or […]
3 Ways to Measure Video Marketing ROI
Most teams know video works, but few can explain exactly how or why. The pressure to show video marketing ROI is real, especially in B2B where every marketing dollar counts. The problem is not the format, it is the measurement. Video is often treated like a brand play, when it should be part of your […]
Explainer Video, VSL or Product Demo: Best Converter for B2B Sales
Choosing between Explainer Video VSL or Product Demo can make or break your engagement and conversion rates. Each style serves a different purpose in your sales funnel, so matching the right format to your audience’s needs is critical. In this post, you’ll learn: Format strengths: How each video type drives attention and action Performance metrics: […]
Video Sales Letters in B2B Funnels: When to Use Them and What to Try Instead
Video Sales Letters in B2B Funnels can be a game changer when used in the right context. Unlike quick explainer clips, VSLs dive deep into your offer and guide prospects through a full narrative journey. When done well, they build trust and drive high-value conversions. In this post, you’ll learn: When to use VSLs: Identify […]
10 Essential Questions to Ask Before Hiring a Video Production Company
As you research the questions to ask a video production company, you’re making a crucial decision that affects your brand’s reach, credibility, and return on investment. Choosing the right partner can mean the difference between a video that falls flat and one that drives real results. At Motionvillee, a trusted b2b video agency, we […]
How to Use LinkedIn Stories & Carousels for B2B Growth
LinkedIn Stories and Carousels are transforming how brands reach decision makers. As a b2b video agency, Motionvillee sees firsthand how these formats turn passive scrolling into active engagement. By using Stories for moments of authenticity and Carousels for deeper storytelling, you create a powerful mix of quick hits and in-depth insights. These tools shine in […]
Top 10 Video Marketing Trends for B2B Brands in 2025
When it comes to b2b video marketing trends 2025, staying current is essential for cutting through the noise. As a leading b2b video agency, Motionvillee knows that adapting to new formats and platforms drives both visibility and engagement. Here’s why these trends matter: Audience demand: Buyers seek interactive, on-demand content rather than static presentations Platform […]
5 Video SEO Hacks to Drive Organic Leads in 2025
Video SEO hacks are no longer optional, they are essential for driving organic leads in 2025. As search engines favor rich media, optimizing your videos can boost visibility, engagement, and conversions. By treating your video content with the same care as written SEO, you unlock new traffic sources and strengthen your marketing and video production […]
How to Use Video to Accelerate Your B2B Sales Cycle in 2025
Accelerate B2B sales cycle with video and cut weeks off your deal timeline. A long sales process can stall revenue, strain teams, and leave prospects frustrated. Video removes friction by delivering key information quickly and in an engaging format. Here’s how video speeds decisions: Clarifies complex offerings in seconds Builds trust with real stories and […]
Top 6 Video Promotion Tools to Boost Engagement After Launch
Once your video goes live, promotion is the difference between a few views and a full audience. Choosing the right video promotion tools ensures your content reaches the right people at the right time. Many teams struggle to keep momentum after launch. Common challenges include: Platform Overload: Posting once isn’t enough to cut through noise […]
5 B2B Explainer Video Examples That Simplify Complex Products
5 B2B Explainer Video Examples That Simplify Complex Products In a market where products solve complex challenges, clarity is non negotiable. B2B explainer video examples show how to turn intricate solutions into engaging stories that resonate with decision makers. B2B explainer video examples show how to turn intricate solutions into engaging stories that resonate with […]