How To Use Explainer Videos In Every Step Of Your Sales Journey
Explainer videos have become an integral part of any sales and marketing strategy.
They are engaging, entertaining and educating at the same time, making them perfectly suited to fulfill both a viewer’s needs and a brand or businesses’ demands. Most organizations opt for a single explainer video made by an animated explainer video company that features on their website’s home page or is shared with the general public or their customers through platforms such as Youtube, Vimeo or even Wistia.
But did you know that you can use explainer videos in all stages of the sales journey? That’s right. Understanding what is an explainer video and its strategic role at different buyer stages helps frame why funnel-aligned deployment matters so critically, a single generic video can’t address awareness-stage education, consideration-stage differentiation, and decision-stage conversion simultaneously, making stage-specific videos essential for maximizing conversion rates across your entire sales journey.
For complementary strategic frameworks that enhance funnel-aligned video deployment, 5 winning explainer video strategies that guarantee success provides proven approaches including impactful storytelling, pain-point alignment, and professional execution, all tactics that amplify the funnel-specific strategies outlined in this guide.
Wondering how to get there?
Let’s take you through how you can use explainer videos at every step of the sales journey.
While you may be using some version of the sales funnel, for the sake of this example, we’ll be using the most popular one: AIDA, or Awareness – Interest – Decision – Action.
Awareness:
At this stage, your customers do not know about your product or service, so your aim is to create awareness.
You need a creative animated video company to make explainer videos that will create a buzz. It does not have to be an in-depth explainer, but something that gives your audience a taste of what your product or service is about in a clever way that captures their attention.
Awareness stage video characteristics:
- Can be a series of short videos that function like ads
- Main purpose is to pop up on your prospect’s radar
- Focus on attention-grabbing rather than comprehensive explanation
- Keep messaging light and intriguing
The main purpose of explainer videos at this step is to pop up on your prospect’s radar.
Interest
Once your prospective customer is aware of your product or service, you can get more in-depth with your explainer video and show how you solve a problem that they face.
At this point, you have earned their attention and now need to give them a reason to keep it. They are most likely considering you and other products or services like yours.
Interest stage video objectives:
- Differentiate your product or service from competitors
- Explain why you are better than what the market offers
- Show what sets you apart
- Give prospects reasons to choose you
With your explainer video, you need to differentiate your product or service from that of your competitor’s. Explain why you are better than what the market offers, what sets you apart and why they should choose you with a snazzy video made by a professional animated explainer video company.
For tactical guidance on the production components that make interest-stage videos compelling, key elements of effective explainer videos provides detailed frameworks on scripting, visual design, pacing, and audio quality, all essential execution details that ensure your differentiation messaging lands with maximum impact.
Decision:
By now, your prospect knows about you, and about you. It’s time to go in for the kill.
Create an explainer video that reinforces how you can solve their problem, why you’re better than the rest, and give them an offer they cannot resist.
Decision stage video components:
- Reinforce problem-solving capabilities
- Emphasize competitive advantages
- Include irresistible offers (discounts, freebies, free consultations)
- Feature strong calls to action requiring minimal effort
- Promise maximum gains
It could be something as simple as a small discount if they act within a limited period, or a freebie of any sort, even a free consultation call.
Your explainer video at this stage is the most crucial as this is when your prospect either gets converted to a lead or is lost. Do not skimp on the budget. Get a reputed animated explainer video production company to make your explainer video and make sure to include a call to action that requires very little effort and promises maximum gains.
For powerful techniques that enhance decision-stage credibility and trust-building, how human presence makes your explainer videos unforgettable demonstrates how incorporating real people, testimonials, and genuine emotion at this critical conversion stage amplifies trust and reduces purchase anxiety, tactics especially effective when prospects need final reassurance before committing.
Action:
Great! Your prospect is now a customer. They decided to buy your product or service and took action.
Explainer videos at this stage should serve to educate your customers about the finer points or usage, such as how-tos and explainers that tell them about the difference between your offerings and which would be the best for them.
Action stage video purposes:
- Educate customers about product usage
- Provide how-to guidance
- Explain differences between offerings
- Help customers choose the best options for their needs
- Create value through expertise and assistance
It’s good to retain an animated explainer video company to help make various explainer videos as you may need. Your main goal here is to create value through your expertise and assistance.
Once a customer has passed through the sales funnel, they make the perfect audience as you can really target messaging to them based on their needs.
Scaling Your Funnel Video Strategy
As you can see, explainer videos can be used at every step of your sales journey to create awareness, rouse interest, appeal to a decision and reward action with value.
For guidance on systematically deploying these funnel-aligned videos at scale, using explainer video in marketing automation demonstrates how to integrate stage-specific videos into automated email sequences, lead nurturing workflows, and triggered campaigns, ensuring your awareness, interest, decision, and action videos reach prospects automatically based on their behavior and funnel position.
Conclusion
Creating different explainer videos for each sales funnel stage allows you to:
Strategic benefits:
- Maximize messaging impact through stage-appropriate content
- Track conversion rates at each funnel stage
- Identify where prospects drop off
- Optimize sales dialogue based on analytics
- Target communication precisely to audience readiness
Need explainer videos to boost your business’ sales? When you need sales journey explainer video specialists who create stage-specific content, Motionvillee applies the AIDA framework outlined in this guide, creating awareness videos that generate buzz, interest videos that differentiate your solution, decision videos that close with compelling offers, and action videos that educate customers, ensuring you have the right video content deployed at every critical conversion point throughout your sales funnel.
As your full-funnel video production partner serving companies nationwide, Motionvillee can create different videos that are targeted to audiences based on where they are in the sales funnel in relation to your product or service, maximizing the impact of your messaging at awareness, interest, decision, and action stages while providing analytics to understand conversion patterns and optimize your sales dialogue across the board.
