Why Do We Need Explainer Video Frameworks?
Explainer video frameworks are necessary to create a clear, concise, and effective video message. Without a structured approach, it’s easy for videos to become disorganized and confusing for the audience. A well-defined framework provides a backbone for your explainer video strategy, ensuring every part of your video contributes to a cohesive narrative. By using these structures, you can deliver a powerful message within a limited timeframe, which is vital for modern audiences who have short attention spans.
Employing explainer video frameworks helps streamline the entire Explainer Video Production process. It allows you to organize your thoughts and craft a story that resonates with viewers’ needs and pain points. A strong framework helps you avoid the common mistake of simply listing features. Instead, it guides you toward focusing on the solution you offer, which is what truly connects with your audience and encourages them to take action.
What Is The Problem Agitate Solve Framework?
The Problem Agitate Solve (PAS) framework is a classic copywriting model that identifies a pain point, amplifies its negative effects, and then presents your product as the clear solution. This framework is highly effective for videos that target an audience experiencing a specific, emotionally driven problem. It connects with viewers on a deeper level by showing that you understand their struggle and have the key to resolving it.
In an explainer video, you first introduce the “Problem,” which is the main pain point your customer faces. For example, a business might be struggling with inefficient lead generation. Next, you “Agitate” the problem by highlighting the frustration and negative consequences of not solving it. You might show them losing deals or falling behind competitors. Finally, you “Solve” the problem by introducing your product or service as the hero. A well-executed PAS explainer video makes the viewer feel that your solution is the only logical choice to end their struggle.
How Does The Before After Bridge Framework Work?
The Before After Bridge (BAB) framework works by showing your audience their current problematic situation and contrasting it with the desired future they could achieve with your product. This structure is a powerful way to demonstrate the value of your solution by creating a clear picture of transformation. It helps you explain product clearly by focusing on the outcome, not just the features.
In a video using this framework, you begin with the “Before” state, which highlights your customer’s current challenges without your solution. This helps the viewer see themselves in the story. Next, you present the “After” state, which is the ideal situation once their problem is solved. It’s a positive and aspirational vision of success. The final step is the “Bridge,” which is your product or service. This segment explains how your solution is the tool that moves them from the “Before” to the “After.” This makes the value of your service obvious, which is key for a successful SaaS Video Production.
What Is The AIDA Framework For Explainer Videos?
The AIDA framework for explainer videos is a fundamental marketing model that guides viewers through a psychological journey from initial awareness to taking a final action. This model is highly effective because it mirrors how a potential customer thinks and behaves, ensuring your message is delivered at the right stage of their decision making process. It provides a strategic roadmap for your video’s narrative.
The AIDA acronym stands for:
- Attention: The video’s first few seconds must grab the viewer’s attention and make them stop scrolling. This is often done with a bold claim, an engaging question, or an intriguing visual.
- Interest: Once you have their attention, you need to build interest in your solution. You do this by explaining a problem they can relate to and showcasing how your product is relevant to their needs.
- Desire: This is where you connect the features of your product to the benefits they will receive. You create desire by showing the positive outcomes and value your product provides.
- Action: The final step is a clear, concise call to action (CTA). You tell the viewer exactly what to do next, whether it’s visiting your website, requesting a demo, or making a purchase. Using an AIDA video script is a solid foundation for any Brand Explainer Video Production.
How Does The Star Story Solution Framework Guide Viewers?
The Star Story Solution (SSS) framework is a narrative approach that creates an emotional connection with the audience by focusing on a relatable character’s journey. Instead of talking directly about the product from the start, this framework pulls the viewer in with a compelling story. It is a powerful method for humanizing your brand and showing how you solve real world problems.
In this framework, the “Star” is the main character, who represents your ideal customer. They face a “Story,” which is the problem or challenge they are trying to overcome. The narrative walks the viewer through the star’s struggle, making it relatable and authentic. The “Solution” is where your product or service enters the story. It is presented as the key that helps the star solve their problem and achieve success. The star story solution framework is an excellent way to use video storytelling to build trust and authority in your Corporate Video Production.
What Is The Feature Benefit Value Framework?
The Feature Benefit Value (FBV) framework helps you communicate your product’s importance by moving beyond simple specifications and linking them to a tangible outcome for the user. This approach ensures your audience understands not just what your product does, but why it matters to them. It is a powerful way to differentiate your product and showcase its direct impact.
The framework works in three simple steps:
- Feature: First, you state a specific feature of your product. For example, “Our software has an automated reporting tool.”
- Benefit: Next, you explain the benefit of that feature for the user. “This means you’ll save hours each week by not having to manually compile data.”
- Value: Finally, you state the ultimate value, which is the larger result or emotion the user gains. “This gives you more time to focus on strategic tasks that grow your business.”
Using a feature benefit value explainer video allows you to effectively explain product value and prove your product’s worth in a clear, compelling way.
How Does The Simple 3 Act Structure Work?
The Simple 3 Act Structure works by dividing your video’s narrative into a beginning, a middle, and an end, providing a clear and familiar story arc for your audience. This classic storytelling model is effective because it guides the viewer on a journey, making the information easy to follow and remember. It ensures your video has a logical and satisfying conclusion.
- Act 1: The Setup: This is the beginning of the story. You introduce the main character (your audience) and the setting of their problem. You establish the “normal” world and the issue that needs to be solved. This hooks the viewer by making the problem relatable.
- Act 2: The Confrontation: This is the middle of the story, where the conflict escalates. You delve deeper into the pain points and challenges the character is facing. This is where you can agitate the problem, making the need for a solution more urgent.
- Act 3: The Resolution: This is the end of the story. Your product is introduced as the solution that resolves the conflict. You show how it helps the character overcome their problem and reach their desired outcome. This provides a sense of completion and leads to a call to action.
Using a 3 act structure video ensures your message is delivered in a way that viewers can effortlessly understand, making it a powerful foundation for any video script structure.
What Is The 5 Point Explainer Framework?
The 5 Point Explainer framework is a straightforward and highly effective model for creating a concise video that addresses the core elements of a product or service. Its simplicity makes it perfect for quickly communicating a complex idea and guiding the viewer directly to a solution. This is an ideal structure for a clear and purposeful video.
The five points are:
- The Problem: You start by clearly stating the problem or pain point your target audience faces.
- The Solution: You immediately introduce your product or service as the answer to that problem.
- The Process: You explain how your solution works in simple, easy-to-understand terms. This is a brief overview, not a deep dive into every feature.
- The Benefits: You highlight the key benefits and the positive impact your solution will have on the user’s life or work.
- The Call to Action: You end with a clear and direct instruction on what the viewer should do next, such as “Visit our website to learn more” or “Schedule a demo today.”
A 5 point explainer video provides a no nonsense approach to communicating your value, making the 5 point framework a great choice for quick, high-impact content.
How Does The Problem Solution Framework Simplify A Message?
The Problem Solution framework simplifies a message by presenting a clear problem and then immediately offering the product as the solution. This is perhaps the most direct approach to communicating value, and it is highly effective for audiences who want a quick, straightforward answer. This framework gets straight to the point, avoiding unnecessary details and focusing on the core purpose of your offering.
For a successful sales & Marketing Video, this framework should be easy to follow. You start by identifying a pain point that your target audience can relate to. This hooks them and makes them feel understood. Immediately after, you introduce your product as the solution to their problem. For example, if your product simplifies a complex process, you show how it reduces frustration and saves time. This approach to a problem solution framework is ideal when you need to simplify complex product features and benefits into an impactful video. It ensures the audience knows exactly what you do and why it matters, without any confusion.
How Can The Testimonial Framework Build Trust?
The Testimonial framework builds trust by using real customer stories and experiences to demonstrate the value of your product. People are more likely to believe a peer’s genuine experience than a brand’s own claims. This is a powerful tool for social proof that shows your product works in the real world and has already helped others achieve success.
A testimonial video framework is a great way to let your happy customers speak for you. The video typically features a client discussing the problem they had before using your product. They then explain how your product solved their issue and the positive results they experienced. This format is incredibly effective because it is authentic and credible. A strong customer testimonial video adds a human element to your marketing, making your brand more approachable and trustworthy to potential clients.
What Is The Hubspot Storytelling Framework?
The Hubspot storytelling framework often centers on a relatable character who represents the target audience and their journey to success with your product. This narrative approach is designed to resonate with viewers on a personal level by following a protagonist they can identify with. It’s a great way to showcase how your product fits into a real world context and helps people achieve their goals.
This framework is about more than just a simple story; it is about empowerment. The video tells a story about a character who faces a challenge. They discover your product, and it helps them overcome that challenge, making them the hero of their own story. This turns your product from a mere tool into a catalyst for positive change. By using explainer video frameworks like this, a marketing video can create a powerful emotional connection that leads to better engagement and conversions.
How Does The Question Answer Framework Engage The Viewer?
The Question Answer framework engages the viewer directly by posing and then answering questions they might have about a product or service. This approach creates a sense of dialogue, making the video feel like a helpful conversation rather than a one way sales pitch. It’s a proactive way to address common objections and provide clarity from the very beginning.
In a video using this framework, each segment starts with a question like “How does this work?” or “Who is this for?” The video then provides a concise, clear answer. This structure is highly scannable and helps viewers quickly find the information they are looking for. It is an excellent way to engage audience members who have specific questions in mind and want them answered quickly. The question answer framework is direct, transparent, and built on the idea of helping your audience first.
Why Is The “How It Works” Framework Essential?
The “How It Works” framework is essential because it provides a simple, step by step explanation of how your product or service functions, directly addressing a common curiosity. This framework is ideal for showcasing a user interface, a technical process, or the journey of a service in a straightforward and easy to understand manner. It removes confusion and builds confidence by showing, not just telling.
A successful video using a how it works framework should be as simple as possible. It should guide the viewer through each step, making a complex process seem effortless. For example, you can show a user signing up, using the main features, and achieving a desired result. This approach is fundamental to a good product demo video, as it proves your product can deliver on its promises. It answers the critical question of “Can I actually use this?” with a confident and clear “yes.”
How Does The StoryBrand Framework Guide Viewers?
The StoryBrand framework guides viewers by casting them as the hero of the story, with your brand acting as the trusted guide. This narrative model is effective because it moves the focus away from your company and places it squarely on the customer and their journey. This is a great way to create a compelling story that makes your audience feel seen and understood.
The framework works in seven key steps:
- A character (the hero, your customer) is introduced.
- The hero has a problem.
- They meet a guide (your brand) who understands their problem.
- The guide gives them a plan to solve their problem.
- The guide calls the hero to action.
- The hero takes action, which leads to success.
- The hero avoids failure.
By using the StoryBrand framework, your hero’s journey video becomes a powerful tool for showing how you can help your customers succeed. It’s about empowering them to win.
What Is The Ideal Framework For Your SaaS Product?
The ideal framework for your SaaS product depends on your specific goals, target audience, and the complexity of your product. The best approach is not a one size fits all solution, but a strategic choice based on your unique needs. By understanding the strengths of each framework, you can select the one that will resonate most effectively with your viewers and achieve your marketing objectives.
For a new product, a simple problem solution framework or “How It Works” video can quickly introduce your value. If you’re building trust, a Testimonial framework is a great choice. To inspire an audience to take action, a framework like AIDA or PAS can be very effective. Choosing the best framework for explainer video is a matter of strategy. If you need help with choosing a video framework that’s right for you, feel free to Schedule a Call with our experts to discuss your needs.
