An explainer video is a great way to push your brand and content to the targeted audience. It helps to break down complex products, services, or concepts into easily digestible content. Meanwhile, they are inherently more engaging than texts or static images.
Videos are also highly shareable with a high conversion rate. Meanwhile including it in email campaigns can increase click-through rates. It can also boost open rates and decrease unsubscribe rates for your newsletter.
Explainer videos of products or services can also be personalized for different segments of the audience. This type of content can also significantly increase viewer retention and conversion rates.
Brand explainer videos often get caught up on what and how and forget to focus on the why. Often they are good at explaining a product or service but fail at communicating the company’s underlying purpose. It can lead to a disconnect with the audience, who may not truly resonate with the value proposition of the product.
These videos need to go beyond mere explanations and tap into the emotional and philosophical reasons behind the brand’s existence. Along with the emotional connection, a good distribution strategy is also needed.
Let’s delve into what Explainer videos are and how can these videos help to increase brand awareness.
What Is An Explainer Video?
Explainer videos are a type of short-form video content that typically is between 30 seconds to 3 minutes. It helps to explain the product or any other concept in a fun and colorful way. These videos are typically used as a marketing tool to demonstrate the benefits of a product and to boost sales or signups.
Explainer videos are majorly focused on a specific problem and answering why they are the solution. They also have a strong CTA and a high quality of production. These type of videos typically uses a combination of visuals, voiceover, animation, and many more.
These videos are typically of two types: animated explainer videos and the other is live-action explainer videos. Live-action explainer videos are a traditional method that uses real people for the shoot. Meanwhile, Animated explainer videos are one of the most affordable options for any type of organization. A variety of tools and techniques are majorly used for the production of animated explainer videos.
Let’s have a look at why animated explainer videos are the best option for any type of organization.
What Makes Animated Explainer Videos A Great Bet For Organizations?
Animated explainer videos are typically used for their visuals and the relative ease of creating them. Due to the educational nature of these videos animated explainer videos tend to be more appealing than someone standing and explaining.
They are typically of three types 2d vector,3d animation, and motion graphics. 2d vectors are mostly flat cartoon-style videos while 3d animations use 3d models to create videos.
These videos can range in style and function. Some of the most popular styles include infographics, chalkboards, product simulation, and character-driven. These styles are all different and are used as per their targeted audience.
Animated videos also provide flexibility in illustrating abstract concepts that might be difficult to capture with live-action footage. The use of motion graphics and dynamic transitions keeps viewers engaged, while visual consistency and branding elements reinforce the brand’s identity. Additionally, these animation also allows for easy updates and customization, making it cost-effective for any organization. The versatility of animated explainer videos makes them a powerful tool for delivering a clear message to the audience.
How To Make Explainer Videos In Your Budget?
To create a video you first need to decide what type of audience are you targeting and what type of video you need to create. To create a high-quality explainer video for a product, you need every element to align from story, and editing to design and music.
A video follows the same three-step production process that the live-action video takes. The first step in creating a storyboard is the production stage. This step involves coming up with the concept, writing the script, and gathering the crew for the editing and shooting.
The second step in making an explainer is the production stage. It is the step where you start animating or start shooting your explainer. This step also involves doing a voiceover with high-quality sound and adding CTA at the end of your video. The third and final step of the process is post-production. It involves editing the video and laying music over the video or any sound effects.
While it’s possible to create an explainer with your resources the success of it depends on your goal and capabilities. One can make a quick product demo and can likely get away with the charm of simplicity. Meanwhile one can also consider a video agency with experience and resources to execute the same.
Does Explainer Video Work In Brand Recognition?
Videos have always been a compelling format of advertising, but brand explainer videos are a more effective way to engage with the audience. One of the research by Opensignal also showed that more than 60% of the audience is likely to watch short videos on mobile devices. Explainer videos in this format help the brand to position itself in a better way with great engagement with the audience from the get-go.
These videos also help to save resources and free up manpower and resources. For example, your customer service representative and salespeople have to make the same pitch and demonstration over and over. An explainer video frees up manpower and energy for which your team will surely thank you and your messaging across all the brand touch points will be consistent.
Explainer videos especially Animated explainer videos are becoming the new trend in the industry. Various multinational companies are using it to keep their brand messaging consistent across all platforms. So, the explainer video works in brand recognition.
Ready to create marketing videos that convert your audience into your customers? Partner with Motionvillee to make your brand stand out in the crowded landscape. Whether you are looking to launch your initial video campaign or increase your brand visibility, we’re here for you. Contact us today to start making videos that drive engagement and bring verifiable leads to your sales funnel.