As you research the questions to ask a video production company, you’re making a crucial decision that affects your brand’s reach, credibility, and return on investment. Choosing the right partner can mean the difference between a video that falls flat and one that drives real results.
At Motionvillee, a trusted b2b video agency, we know that a clear, structured approach leads to smoother projects and stronger outcomes. In this guide you’ll find ten essential questions designed to:
- Ensure your partner understands your industry and goals
- Reveal their process and how they handle feedback
- Clarify costs, timelines, and deliverables
- Protect your rights and set expectations for success
By the end you’ll have the insight you need to select a video production company that delivers quality, stays on budget, and helps your business grow. Let’s dive into the first question.
Question 1: What Is Your Experience in Our Industry?
Working with a partner who knows your market reduces guesswork and speeds up production. When a video team understands your customers, regulations, and common challenges, they deliver more relevant stories from day one.
Why it matters
- Faster onboarding: They already speak your language and know industry terms
- Targeted messaging: Examples and visuals that resonate with your audience
- Compliance and accuracy: Avoid costly mistakes in regulated sectors
How to evaluate
- Request case studies: Ask to see projects in your sector and note results or feedback
- Review past work: Look for examples of video content for b2b business that match your style and goals
- Check references: Speak with previous clients about communication, timelines, and final quality
- Ask specific questions: For example, “How did you adapt your approach for compliance requirements?”
A video team with proven industry experience will move quickly, avoid basic errors, and craft messaging that speaks directly to your customers’ needs. Next, we’ll explore the importance of a clear production process.
Question 2: Can You Walk Me Through Your Production Process?
Understanding a partner’s explainer video production process helps you set clear expectations and avoid last-minute surprises. A well-defined workflow shows they have hands-on experience and know how to guide a project from concept to completion.
Why it matters
- Predictable timeline: You know when each stage starts and ends
- Better collaboration: Clear checkpoints for your feedback
- Reduced risk: Fewer misunderstandings and rework
How to evaluate
- Script stage: Ask how they develop the story, key messages, and call to action
- Storyboard phase: Look for visual outlines that show each scene and shot
- Production shoot: Confirm their approach to locations, talent, and equipment
- Editing pass: Understand how they handle rough cuts and fine cuts
- Review and approval: Check how they collect feedback, implement changes, and finalize files
If you need expert guidance, a specialized Explainer Video team can walk you through each step, ensuring the final product meets your goals. Next, we’ll cover feedback and revision management to keep your project on track.
Question 3: How Do You Handle Feedback and Revisions?
One of the most important questions to ask video production company partners is how they manage feedback and revisions. A smooth process ensures your project stays on schedule and avoids surprise costs.
Why it matters
- Keeps your timeline on track by setting clear deadlines for each round of changes
- Prevents endless back-and-forth that can stall production and increase costs
- Builds trust with transparent communication and expectations
How to evaluate
- Revision limits: Ask how many rounds of edits are included in the quote
- Timelines: Confirm how long each revision cycle takes, for example two business days per round
- Communication channels: Find out if they use email, project management tools, or review platforms for feedback
- Approval process: Check how they document approvals and lock in final versions
Knowing these details upfront fits into a solid explainer video production process. It lets you plan review meetings, gather stakeholder input efficiently, and finalize your video without surprises. Next, we’ll explore pricing transparency and what should be included in your package.
Question 4: What’s Included in Your Pricing?
Understanding exactly what you pay for keeps your budget on track. Every explainer video project involves multiple stages, and knowing which tasks are covered helps prevent surprise fees.
Why it matters
- Stops hidden costs from eating into your budget
- Allows fair comparison between providers
- Ensures you get the services you need without extra charges
How to evaluate
- Pre-production: Check if scriptwriting, storyboarding, and concept meetings are included
- Production: Confirm costs for filming, talent fees, equipment rental, and locations
- Post-production: Review whether editing, motion graphics, sound mixing, and revisions come at no extra charge
- Additional fees: Ask about voiceover talent, music licensing, subtitles, and expedited delivery costs
- Travel expenses: If on-site shooting is required, clarify who covers travel and accommodation
By comparing detailed, line-item estimates you see exactly what you get for your investment. Clear pricing lets you adjust scope or select package options that match your goals. Next, we will discuss the technical tools your video partner should use to guarantee quality.
Question 5: What Equipment and Software Do You Use?
One of the key questions to ask video production company partners is what gear and editing tools they rely on. High-quality equipment and professional software translate into sharp images, clear sound, and smooth post-production, all of which reflect well on your brand.
Why it matters
- Crisp visuals: Professional cameras and lenses capture detail and color accurately
- Clear audio: Quality microphones and mixers prevent background noise and distortion
- Efficient editing: Industry-standard software ensures reliable cuts, effects, and color grading
How to evaluate
- Cameras: Look for DSLR or cinema cameras such as the Canon EOS series or Sony FX line
- Lighting: Ask if they use softbox kits, LED panels, or three-point lighting setups for even illumination
- Audio gear: Confirm they use lavalier or shotgun microphones and audio recorders from brands like Rode or Zoom
- Editing suites: Ensure projects are handled in professional software such as Adobe Premiere Pro, Final Cut Pro, or DaVinci Resolve
- Graphics and animation: Check for tools like After Effects or industry-specific motion-graphics packages
Understanding their toolkit gives you confidence that your video will look and sound professional. Next, we will cover who will work on your project and their roles.
Question 6: Who Will Be on My Project Team?
Knowing the team behind your video helps you set expectations for communication and quality. Skilled professionals in each role ensure your project runs smoothly and hits the right tone.
Why it matters
- Expertise: Producers oversee logistics, directors guide creative vision, and editors polish the final cut
- Efficiency: Clear roles prevent overlap and delays
- Accountability: You know who to contact for each phase of the project
How to evaluate
- Request team bios: Ask for brief profiles or resumes outlining each member’s experience
- Clarify roles: Confirm who handles producing, directing, cinematography, editing, motion graphics, and sound design
- Review portfolios: Look at past work samples for each role to gauge style and expertise
- Check availability: Ensure key team members will be dedicated to your project rather than spread across multiple jobs
By understanding your project team you gain insight into the level of service and support you can expect. Next, we will explore turnaround time and how it impacts your launch schedule.
Question 7: What Is Your Typical Turnaround Time?
One of the top questions to ask video production company partners is how long each project phase takes. Clear timelines help you plan launches, align marketing activities, and protect your campaign’s ROI.
Why it matters
- Meeting release dates for product launches or events
- Coordinating with other marketing channels like email or social
- Avoiding rushed edits that can lower video quality
How to evaluate
- Ask for estimated timelines for each stage: scripting, storyboarding, shooting, editing, and final approval
- Confirm the total project duration from kickoff to delivery
- Inquire about weekend or rush options and any additional fees that apply
- Check whether they build in buffer time for feedback and revisions
- Make sure they communicate any delays promptly and offer solutions
Knowing your partner’s turnaround time allows you to set realistic deadlines and avoid last-minute stress. Next, we will explore how to measure success and report results.
Question 8: How Do You Measure Success and Report Results?
As you get your partner, include this among your questions to ask video production company prospects. Understanding how they measure results ensures your videos deliver real business value.
Why it matters
- Data shows which videos drive leads and sales
- Clear reporting helps justify your investment
- Insights guide tweaks for better performance next time
How to evaluate
- View rates: Ask for metrics on total plays and percentage watched
- Engagement: Look for data on likes, comments, and shares
- Conversion tracking: Confirm they can track actions like form fills or demo requests that come from your video
- Custom reports: Inquire if they provide dashboards or summary reports on a regular schedule
- Benchmarking: Check if they compare results against industry averages or past projects
A partner who provides clear, regular reports helps you understand what worked and where to improve. Next, we’ll cover ownership and usage rights to keep your legal team happy.
Question 9: Who Owns the Final Assets and Usage Rights?
Before you sign any agreement, clarify who owns the video files, edits, and any related graphics. Clear ownership and usage rights prevent legal headaches and ensure you can reuse your content without extra fees.
Why it matters
- Legal protection: Avoid unexpected licensing costs or disputes
- Reusability: Use clips in future campaigns, ads, or training without restrictions
- Budget planning: Know if buying full rights or limited licenses affects your needs
How to evaluate
- Licensing terms: Check if you receive exclusive, perpetual rights or time-limited use
- Resale and distribution: Confirm you can share the video on social media, your website, and third-party platforms
- Source files: Ask if raw footage, project files, and animations are included or available for purchase
- Third-party assets: Verify who holds rights to music, stock footage, or voice-over recordings
- Contract clarity: Look for clear language on ownership transfer, fees for extended usage, and any black-and-white examples
By reviewing these terms up front, you protect your investment and set clear expectations. Next, we’ll explore asking for references to validate your partner’s performance.
Question 10: Can You Share Client References or Testimonials?
Hearing from past clients gives you real insight into a company’s strengths and work style. Client references and testimonials help confirm that your partner delivers on time, on budget, and to the expected quality.
Why it matters
- Real-world proof: Third-party feedback shows how the team handles projects and challenges
- Trust building: Honest reviews can reassure stakeholders and decision makers
- Risk reduction: Knowing others’ experiences helps you avoid common pitfalls
How to evaluate
1. Request a list of recent clients: Aim for at least three contacts in your industry or project type
2. Ask focused questions:
- How clear was communication throughout the project?
- Did the final video meet expectations for quality and messaging?
- Were deadlines and budgets respected?
3. Review written testimonials: Look for specific details rather than vague praise
4. Check public reviews: Search LinkedIn recommendations or third-party platforms for additional context
By speaking directly with past clients and reading detailed testimonials, you gain confidence in your choice. This step ensures you partner with a team that not only talks the talk but walks the walk.
Next Steps: Make Your Choice with Confidence
You now have ten key questions to guide your search for the right partner. Use this checklist to review each candidate and make an informed decision:
- What is your experience in our industry?
- Can you walk me through your production process?
- How do you handle feedback and revisions?
- What’s included in your pricing?
- What equipment and software do you use?
- Who will be on my project team?
- What is your typical turnaround time?
- How do you measure success and report results?
- Who owns the final assets and usage rights?
- Can you share client references or testimonials?
With these questions answered, you can choose confidently. Schedule a Call to discuss how Motionvillee, experts in B2B Video Production and Corporate Video Production, can deliver a video that meets your goals and budget in 2025.
