19 Eye-Opening Video Marketing Stats
Numbers make strategy easier. When you see what the data actually says about video marketing, budget conversations become easier, executional priorities become harder to argue with, and the gaps in your current approach become harder to ignore.
These 19 video marketing statistics are pulled from primary research across 2025 and 2026. Each one is selected because it reveals something most B2B marketing teams either do not know or are not yet acting on.
Video Dominance and Reach
1. Video Posts Earn a 157% Boost in Search Traffic Compared to Text-Only Pages
Adding video to your key pages is one of the highest-leverage SEO decisions available to any B2B marketing team.
Backlinko’s SEO statistics guide,videos embedded in the posts resulted not only in increased backlinks but also a 157% increase in organic search engine traffic. This number makes the argument for video production costs much easier for B2B marketers looking to produce videos for landing pages and blog posts.
2. Short-Form Video Was the Top-Performing Content Format for Both B2B and B2C Brands in 2024
The format question is settled across every industry and company size. Short-form is the highest-performing content type available.
Ahrefs’ content marketing statistics guide, citing HubSpot’s 2025 State of Marketing figures, which confirmed short-form video content as the most effective format in 2024, both in B2B and B2C marketing. In the same guide, it was revealed that “87% of people say they’ve been convinced to buy or download software after watching a video,” a very similar figure to previous years, making this one of the most stable purchase behaviour statistics in content marketing research.
3. 84% of B2B Marketers Now Use Video in Their Marketing Strategies
Video is no longer optional for B2B marketing teams. It is the standard.
Semrush’s content marketing statistics compilation, citing Content Marketing Institute statistics, discovered that 84% of B2B marketers use video in their marketing strategies. The same source confirms that engaging video content can keep visitors on pages longer, which search engines recognize as an indication of “high-quality content” that positively influences search engine rankings. In the B2B explainer video context, the potential of both customer engagement and search engine rankings adds to the benefit of each video investment.
4. LinkedIn Video Uploads Grew More Than 20% in 2025, With Comments Up 24%
LinkedIn has become the primary B2B video distribution platform, and its growth rate is still accelerating.
Hootsuite’s 2026 social media trends report found these figures along with corroboration from LinkedIn’s Director of Product that video is one of the most engaging types of content on LinkedIn, where members spend the most time per post on video than on any other type of content. For B2B decision-maker social video content, LinkedIn is where the focus of professional buying attention is most densely concentrated.
5. 46% of Marketers Identify Video as Their Single Most Important Content Type
Video has moved from one format among many to the primary content asset in the majority of marketing strategies.
Social Media Examiner’s The 2025 Social Media Marketing Industry Report showed that nearly half of all marketers now consider video the most important form of content. The report also showed 69% of marketers wanted to learn how to create videos using AI. This shows the growth of investment in videos and the use of AI is continuing to accelerate.
Buyer Behaviour
6. 78% of B2B Marketers Currently Use Video, and 56% Plan to Increase Investment Within the Next Year
The competitive window for video strategy as a differentiator is closing. Most B2B brands are already there.
MarketingProfs’ analysis of B2B video marketing, citing the 2025 B2B Marketing Benchmark Report from LinkedIn and Ipsos, found that these numbers hold true for industries and business sizes. Close to half of the same B2B marketers believe that short-form social videos generate the highest ROI of any type of content, making it a no-brainer for how to execute growing video budgets.
7. Marketers With a Video Strategy Are 2.2 Times More Likely to Have a Well-Trusted Brand
Trust is the primary purchase barrier in B2B sales cycles. Video removes it faster and more durably than any other content format.
Search Engine Journal’s analysis of B2B marketing trends, citing LinkedIn benchmark data from 1,500 senior B2B marketers, discovered that this 2.2x trust advantage existed. Founder of B2Linked, AJ Wilcox, is quoted directly: “Nothing builds trust faster for your buyers than personal video content. A one-minute video from a founder can create more trust with buyers than five blog posts from the same company.”
8. B2B Creative Video Campaigns Generate 6-7 Times the ROI of Generic Corporate Video Content
The return on creative ambition in B2B video is now documented. Campaigns that break category conventions outperform those that follow them.
Ad Age’s year-in-review of standout B2B campaigns for 2025 found that the B2B campaigns achieving the best results from a commercial perspective tended to utilize humor, humanity, and brand voice. Paid ad videos that connect with the buyer’s experience work better than those that connect only with the buyer’s job. Emotion is not a B2C strategy. It is a B2B marketing advantage.
9. Spotify’s Spreadbeats Won Nine Lions at Cannes 2024, Making It the Most Awarded B2B Campaign Globally Between 2024 and 2025
B2B video no longer sits in a separate creative category from the best consumer advertising. The most awarded campaign of the year was built for media planners.
Campaign Live’s Cannes Lions 2024 coverage The Spreadbeats ad campaign by FCB New York was confirmed as having won nine Lions, including a Grand Prix for Digital Craft. This was a B2B video ad made entirely within a Microsoft Excel spreadsheet for the most commercially literate B2B audience imaginable – and succeeded by not treating them as functional recipients of product information, but as creative equals.
ROI and Revenue
10. Short-Form Social Video Delivers the Highest ROI of Any Video Format for B2B Marketers, at 41%
The format debate for B2B video investment is over. Short-form is where budget compounds fastest.
Sprout Social’s 2026 Social Media Marketing Statistics report found that short-form video content ranked highest in terms of return on investment among all B2B video formats, followed by brand storytelling at 38%, and then testimonials at 34%. In the same report, 92% of marketers indicated plans to maintain or increase investment in video advertising in 2026, and the global digital video advertising market will grow from $140.28 billion in 2025 to $188.76 billion in 2026, a 34% increase from the previous year.
11. Video Has Helped 93% of Marketers Improve User Understanding, 85% Generate Leads, and 83% Directly Increase Sales
No other single content format delivers measurable improvements across understanding, leads, and revenue simultaneously.
Sprout Social’s 2026 report found all three figures alongside an 82% improvement in website traffic from video. For B2B brands with complex products, the compounding effect of these benefits means every investment in video production services continues to generate returns on multiple commercial outcomes long after the cost of production has been met.
12. Video Grows a Company’s Customer Base, Improves Engagement, and Increases Search Rankings Simultaneously
No other content format works this hard across this many commercial outcomes at the same time.
Nutshell’s guide to B2B video marketing are all documented aspects of this multiple benefit advantage: video builds audience size, keeps them engaged longer, improves search engine rankings, and can be distributed through virtually all marketing channels including email marketing, social media marketing, YouTube marketing, and product review marketing. The compounding effect of all these simultaneous benefits represents the most unused argument in favor of video marketing in B2B budget discussions.
Pipeline and Conversion
13. 35% of B2B Teams Using Video Report Higher Win Rates, 28% Report Increased Pipeline, and 27% Cite Shorter Deal Cycles
Video is not just a marketing asset. For B2B revenue teams it is a deal acceleration tool with documented commercial impact on close rates and cycle length.
Vidyard’s 2025 Future of Revenue Report, utilizing a survey of 656 senior sales and marketing executives found that these pipeline results hold true across industries. The study also found that 93% of GTM leaders who use video report that they have achieved a positive result, but 22% still don’t measure video performance at all – it’s not a question of results, it’s a question of measurement infrastructure.
14. Video Metrics Including View Count, Play Rate, and Retention Are the Primary Indicators of Campaign Effectiveness
Teams that cannot measure their video’s performance cannot improve it. Establishing the right metrics is the prerequisite to every other video strategy decision.
Indeed’s career development guide on video metrics found that view count, play rate, click-through rate, and retention are the basic metrics for assessing the effectiveness of the video. For the B2B teams creating corporate videos, the connection of these metrics to pipeline results instead of looking at the figures individually is what makes the strategic investment of videos different from the activity-based approach.
Production and Format
15. 85% of Facebook Videos Are Watched With Sound Off, and 98% of All Video Views Come From Mobile Devices
Mobile-first, sound-off viewing is the default context for the vast majority of video content. Production teams not designing for this are building for an audience that has moved on.
Shopify’s business insights confirms the reality of mobile viewing that impacts every decision made in a video’s production: aspect ratio, caption placement, hook pacing, and thumbnail design all need to be created with a person viewing a video on a phone, silently scrolling through content. Social video content that lacks bold captions and a hook in the first three seconds of viewing is not a failure; it’s not visible to its audience.
16. Captions on Video Ads Increase View Time by an Average of 12%
Captions are not an accessibility feature. They are a performance feature that directly increases how long buyers stay with your content.
Buffer’s video marketing strategy guide points out that including captions and text overlays should always be a best practice because most video viewers are consuming videos muted. The 12% increase in viewing time that Facebook found to be associated with including captions compounds exponentially on every video a brand has in its library. This is a video production best practice that pays for itself immediately in terms of audience retention for B2B brands that produce videos at scale.
17. Video Content Is 53 Times More Likely to Generate Organic Search Rankings Than Text-Only Pages
Embedding video on your key pages is one of the most underused SEO arguments in B2B marketing.
Moz’s research on video and search rankings, cited extensively across the industry, discovered that video content far outperforms text-only pages in the achievement of first-page Google rankings. B2B brands seeking explainer video services and deploying video content on high-traffic pages increase the SEO value of every video produced.
18. 84% of B2B Marketers Use Video as a Top-Three Content Format, Up From 75% the Previous Year
Video adoption among B2B marketers grew faster in a single year than in the previous three years combined.
Content Marketing Institute’s B2B Content Marketing Benchmarks research Found video usage among B2B marketers grew by nine percent in just one year, the second largest increase in format adoption in their benchmark study. This is not a response to trends, but rather the results of commercial success. These brands that are developing systematic video capabilities will reap the benefits of the format as it matures.
19. 83% of Consumers Want to See More Video From Brands in 2026
Buyer preference for video is not a trend. It is the settled expectation of the people making your purchase decisions, and it is not being met by most B2B brands.
Content Marketing Institute’s video strategy guide found that 83% of consumers want to see more videos from brands, a statistic that has held steady over several years of study. So if you’re a B2B brand still trying to determine if video marketing is worth it, well, your customers have already made that decision for you. They’ve decided what they want to look like when it comes to your product. about your product.
Key Takeaways
- Video posts see a 157% increase in organic search traffic compared to text-only content, making it an SEO consideration as much as a content consideration.
- Short-form video is the most effective content type for B2B and B2C brands in 2024 and saw 87% of consumers say it has directly influenced their decision to make a purchase.
- B2B marketers using video content increased by 84%, up from 75% in the previous year, marking a nine-point increase in a single year, which is the fastest growth in its history.
- LinkedIn saw its video uploads rise by more than 20% in 2025. For B2B brands, this is no longer a choice; it is a default setting.
- For marketers using video content, they are 2.2 times more likely to have a highly trusted brand. Trust is the biggest barrier for B2B purchases. Video is the fastest way to overcome this barrier.
- 35% of B2B marketers using video see higher win rates, 28% see more pipeline, and 27% see shorter sales cycles. Video is not just for marketing; it is for sales.
- 85% of videos on Facebook and the vast majority of videos on social media in general are consumed with sound off. Captions and attention-grabbers are requirements, not options.
- 83% of consumers want to see more video from brands. Most B2B brands are not meeting that expectation. The gap is a competitive opportunity.
