What’s the Ideal B2B Marketing Video Length for Your Industry?
What’s the Ideal B2B Marketing Video Length for Your Industry? Every B2B marketer asks the same question: how long should our video be? The answer isn’t one size fits all. Healthcare buyers want different B2B marketing video length than fintech buyers. Cybersecurity requires different pacing than ed-tech. Your industry determines your ideal length. Why […]
What Are the 5 Video Metrics That Actually Predict B2B Pipeline Growth?
What Are the 5 Video Metrics That Actually Predict B2B Pipeline Growth? Most B2B companies measure video success by counting views and likes. These vanity metrics feel good but tell you nothing about pipeline impact. The five video metrics pipeline growth actually depends on are different, measurable, and directly connected to revenue. Why […]
The Hidden Cost of DIY Video: When Founders Become Their Own Bottleneck
The Hidden Cost of DIY Video: When Founders Become Their Own Bottleneck Founders creating videos themselves believe they’re saving money. The reality is that DIY video cost extends far beyond software subscriptions and equipment purchases. Hidden costs in founder time, opportunity cost, and delayed revenue often exceed what professional production would have cost. […]
The Video Marketing Audit: 7 Questions to Answer Before Planning Your 2026 Strategy
The Video Marketing Audit: 7 Questions to Answer Before Planning Your 2026 Strategy Most B2B companies invest in video production without understanding which videos drive pipeline and which waste budget. A video marketing audit before 2026 planning reveals these gaps and prevents costly strategic mistakes. Why Conduct a Video Marketing Audit Before Planning […]
How Do You Convert Video Viewers Into Qualified Demo Bookings?
How Do You Convert Video Viewers Into Qualified Demo Bookings? Most B2B companies measure video success by view counts and completion rates, missing the metric that actually matters: how many viewers book qualified demos. Converting video viewers to demos requires a strategic framework aligned to your buyer’s journey and conversion psychology. How Are […]
How Do You Create a Product Demo Video That Converts?
What Makes a Product Demo Video Convert? Most product demo videos fail to convert because they focus on features instead of solving the prospect’s specific problem. The best converting videos speak directly to what keeps buyers up at night, address their exact situation, and build confidence in your solution. Understanding how to create product demo […]
Explainer Video vs Product Demo: Which Drives More Demos?
What’s the Real Difference Between Explainer Videos and Product Demos? Explainer video vs product demo is not an either-or decision, because both serve fundamentally different purposes at different stages of your buyer journey. Explainer videos educate prospects about problems and solutions when they don’t know they have an issue yet. Product demos show your actual […]
Why Do Most B2B Video Ads Fail to Convert and How to Fix It?
Why Do Most B2B Video Ads Underperform Despite Heavy Investment? Most B2B video ads fail not because video doesn’t work, but because marketers make preventable mistakes in strategy, targeting, and messaging. Companies spend thousands on video ads only to see poor conversion rates because their content isn’t optimized for how B2B buyers actually make decisions. […]
What B2B Video Marketing Statistics Prove Video Drives Pipeline?
What Do B2B Video Marketing Statistics Really Show About Pipeline? B2B video marketing ROI statistics prove that video is not a luxury, it’s a pipeline generating revenue engine that companies must deploy strategically. These aren’t opinions. These are measurable business outcomes backed by data. Decision makers need credible proof before investing. The numbers are compelling […]
What B2B Video Marketing Trends Should You Prepare For in 2026?
What Are the Most Important B2B Video Marketing Trends for 2026? B2B video marketing trends are shifting rapidly in 2026, and companies that understand these changes will gain competitive advantage while those who ignore them will fall behind. The landscape is evolving faster than ever before. Key trends reshaping B2B video marketing in 2026: […]
How Does B2B Video Marketing Drive Revenue Growth?
What Is B2B Video Marketing and Why Should You Care? B2B video marketing is a strategic revenue channel that simplifies complex products, builds trust, and accelerates the buyer journey. Most B2B companies underinvest in video despite data showing it drives 3-5x more qualified leads than text. Why video matters to your growth: Buyers expect […]
What Are the 31 Video Best Practices Every SaaS Company Needs for 2026?
Why are SaaS video best practices essential heading into 2026? Following the right SaaS Video Best Practices ensures your marketing connects, converts, and scales effectively in 2026. SaaS buyers now expect visual clarity before commitment. With video consumption continuing to rise, brands that master storytelling and strategy gain a real advantage. Working with an experienced […]
Why Do 95% of B2B SaaS Buying Decisions Come from Emotion, Not Logic?
Why does emotion drive most B2B SaaS purchase decisions? Most B2B SaaS Buying Decisions are guided by emotion rather than logic. While business leaders believe they make decisions based on data, research shows that emotional triggers such as trust, fear of loss, and aspiration shape 95% of choices. This concept, known as the “95% Rule,” […]
Story in Motion: How Did Cubee’s Explainer Video Build Trust in a Global Trading Platform?
Why does trust matter so much in the online trading industry? Cubee Explainer Video turned a technical trading product into a clear, trustable experience for traders worldwide. Trust is the baseline in trading, because buyers will not act without confidence in security and execution. Understanding what is an explainer video and its strategic role in […]
What 9 Video Assets Does Every SaaS Company Need in 2026?
Video Isn’t Optional Anymore. Here’s Your 2026 Checklist. Building comprehensive SaaS video assets has shifted from competitive advantage to baseline requirement. Every buyer touchpoint now expects visual content, and companies without strategic video libraries lose deals to competitors who communicate more clearly. This checklist covers 9 essential video types every SaaS company needs, from homepage […]