Curious about what goes into an explainer video production process? In this blog, we’ll walk you through our creative, step-by-step recipe for cooking up a world-class animated explainer video, just like the ones we create for brands in SaaS, crypto, and B2B industries.
Want to see how we bring ideas to life visually? Check out our explainer video production services.
So buckle up and enjoy the read!
Process steps:
1). Discovering Your Vision
Even before starting the process of making a world class, premium quality explainer video you should know exactly which kind of audience you’re addressing, what you want to achieve with the video, and where you’re going to showcase it on the Internet. For that, we arrange a quick meeting or a video call to gather all the necessary information and requirements needed to develop a strong concept for your video.
2). Developing the Script
Once after developing a good concept for the video, we move ahead on to the next step. We pass on all these necessary information to our creative scriptwriter, who then crafts out a deeply written and engaging script, which acts as a base for your explainer video. Make you go through it before we move on. Or else if you think you are creative enough to better explain about your idea by your own script? Awesome! Provide us the one written by you.
3). Visualizing a Conceptual Storyboard
The one approved script is then passed on to our concept/storyboard artist to craft a highly creative and conceptual storyboard out of it. It acts like a comic book or a wireframe of the video with a base concept. Giving you an early idea of how your video is going to look further.
4). Designing Graphic Illustrations
Once you completely visualize the story and happy with it, our team of highly skilled and experienced graphic designers will design astonishing graphic illustrations with catchy colors, cool designs, suitable illustrations, pictures, vectors, icons, text etc matching and symbolizing your brand identity. And will send it for your approval.
5). Recording Voice-Over Narration
But before we move on to getting these amazingly designed graphics animated into a cool video, you have to choose the right voice talent for the background Voice-over narration of your explainer video, and make sure that the voice, recording pitch, verbal expressions, etc are soothing the theme of your video.
Whether you want it to be professional, corporate, educational, funny etc.
6). Animation: Putting Life into still Graphics
After getting the Voice-Over done, the big step comes in: Animation!
Our talented animators will put the pre-designed approved graphics live into action with characters, motions, emotions, objects, text animation along with the Voice Over narration recorded earlier.
7). BG Music & SFX
You are now just one step closer to getting your classy explainer video done. Once you approve the animated video, we’ll get you to choose the background music best suiting the mood for your video and finish it off with a topping of engaging sound effects alongside adding more emotions, making your viewer even more connected to your video.
8). Delivery
That’s it! Your professionally designed, classy explainer video is here! Which you can share with anyone you want to on any platform and on any device via social media or put it on your website and convert your visitors into customers.
Ground Rules
This is not a dark part like it’s title… On the contrary, it is that part which acts as both a money and time saver in your video production process. For seamless and uninterrupted workflow on your dream project please remember to always give regular feedback to our artists on every single update shared of every single phase. Have a question, doubt or a query about anything? Simple… Reach out!
Why This Explainer Video Production Process Works
Our process is designed not just to create great visuals, but to ensure every decision, from concept to final frame, is aligned with your brand’s voice, goals, and audience expectations.
Final Thoughts
We hope this guide helped demystify the explainer video production process and showed you what goes into crafting a premium-quality video.
Looking for strategic content that connects with your audience? Explore our B2B video production services for high-converting business video solutions.
Thanks for reading!
