Why Founders Are Replacing Pitch Decks with Explainer Videos
Why Founders Are Replacing Pitch Decks with Explainer Videos Founders today are rethinking how they present ideas. Rather than flipping through slides, many now choose to replace pitch decks with explainer videos that tell a clear, concise story. Understanding what is an explainer video and its strategic role in founder communication helps frame why this format […]
How to Explain Complex Products with a 90-Second Explainer Video
How to Explain Complex Products with a 90-Second Explainer Video If you’ve ever struggled to pitch a complex solution in a few sentences, you know how quickly interest drops. A 90-Second Explainer Video can transform a muddled message into a clear story that holds attention and sparks action. Today’s buyers skim content. They expect clarity […]
5 Key Metrics to Measure LinkedIn Video ROI for SaaS
5 Key Metrics to Measure LinkedIn Video ROI for SaaS In 2026, every LinkedIn SaaS brand competes for attention, but attention doesn’t always translate into traction. Understanding LinkedIn video ROI for SaaS is crucial because explainer videos aren’t just creative assets, they’re conversion tools. Their job is to simplify complex products, clarify value propositions, and […]
10 Ways to Make Your Brand Stand Out with Video in 2025
Video has moved beyond being just a format. It’s now how modern brands communicate, differentiate, and stay relevant. In 2025, the landscape is more crowded than ever. Attention is limited. Choice is endless. The brands that win are the ones that know how to make your brand stand out with video, using it not as […]
5 Video Metrics That Actually Matter for B2B business
In B2B, you’re not chasing vanity. You’re focused on video metrics for B2B that build trust, credibility, and long term partnerships. When it comes to video, the real question isn’t how many views you’re getting. It’s whether the content is driving the right conversations and actions with the right people. That’s why focusing on the […]
11 Types of Videos Every Fintech Brand Should Consider
Video has become one of the most effective ways to build clarity and confidence in financial products. In fintech, where you’re often introducing new models of banking, investing, or lending, your audience needs more than just features, they need to understand what you’re offering and trust it. That’s where video comes in. It bridges the […]
How Much Does a 30-Second Commercial Cost?
When planning a marketing strategy, one of the most common questions CEOs and decision-makers ask is, “How much does a 30-second commercial cost?” The price of a 30-second commercial can vary significantly based on a number of factors, including production quality, talent, and distribution channels. Understanding these variables is key to budgeting for a commercial […]
10 Types of Video Content That Attract the Most Viewers
Not all videos are created equal. If you’re looking to engage customers, partners, or investors, understanding the 10 types of video content that consistently attract viewers is a strong place to start. Each format has a distinct purpose, audience fit, and performance pattern, and using the wrong one can mean missed opportunities. Different video types […]
7 Steps of How to Make a Storyboard for a Video: Template, Process, Examples
Before lighting, camera angles, or even voiceovers enter the picture, there’s one foundational step that defines the outcome in any B2B video production project: the storyboard. It’s one of the most overlooked phases in video production and one of the most valuable. A storyboard does more than visualize ideas. It acts as a roadmap for […]
The ROI of Explainer Videos: Data-Driven Results for 2026
The ROI of Explainer Videos: Data-Driven Results for 2026 Explainer videos have become an indispensable part of business communication. From simplifying complex concepts to captivating audiences, these short, engaging videos are taking the business world by storm, and when done right, the explainer video ROI proves their real value. In 2025, the focus on data-backed […]
How Human Presence Make Your Explainer Videos Unforgettable
How Human Presence Make Your Explainer Videos Unforgettable Explainer videos have become indispensable for businesses aiming to simplify their offerings and connect with their audience. But here’s the big question: What makes an explainer video not just good but unforgettable? The answer is simple yet profound, it’s the human presence in explainer videos that adds […]
How to Choose the Right Video Hosting Platform for Your Brand
Choosing the right video hosting platform isn’t just a technical call. It’s a strategic move. For CEOs, founders, and marketing leads, your hosting choice directly impacts how your content performs, how your brand comes across, and how easily you can track ROI. With so many hosting options out there, it’s easy to feel overwhelmed or […]
Animated vs Live Action: Choosing the Right Training Video Format
Training videos aren’t just content. They’re a core part of how teams align, learn, and stay consistent, especially at scale. When deciding between animated vs live action training videos, the question isn’t which looks better. It’s which format that best supports the message, the audience, and the long-term goals of the training. Here’s a clear […]
7 Best Practices for Measuring the Success of Your Video Campaigns
Why Explainer Videos Need Measurement, Not Just Views You invest in explainer videos to make your message clear. But without measuring performance, it’s hard to know what’s truly working. Video metrics do more than count views, they help you refine content, capture leads, and demonstrate ROI in real terms. In this post, you’ll explore seven […]
How Much Should You Pay for Video Production in 2025?
Video is no longer a “nice to have”; it’s the heartbeat of modern communication. Whether you’re launching a product, training your team, or defining your brand story, video is the most effective way to cut through noise and hold attention. It combines emotion, clarity, and storytelling like no other format. In 2025, it’s simply expected. […]