How Explainer Videos can help you boost your email open rates?
“Powerhouse duo” is what you will get when you combine Email with an Animated Explainer Video.
On the one hand, Video is hot, and it awakens curiosity in the audience. Videos can be considered as the most effective type of content out there. Understanding what is an explainer video and its strategic role as a conversion tool helps frame why this format works exceptionally well in email campaigns, explainer videos distill complex value propositions into digestible narratives that cut through inbox clutter.
Audience and Marketers they both adore videos. They are captivating. Engaging. Enchanting. And fascinating.
On the other hand, we have Email. Did you know including a video in any email can directly increase its open rate by 6%?
Surprisingly alluring, right. This is why every business should start finding the best ways to include video in their email campaigns.
That is why when you combine email and video the results are shockingly tremendous.
Video + Email = Skyrocket Sales
Video has a significant impact on email performance. Here are some notable statistics are given by- Campaign Monitor
It shows that videos boost an email’s open rates by 19%, boost click-through rates by 65%, and reduce unsubscribes by 26%
Throughout this piece, we will discuss everything that you need to know about this combinatory blend of Emails & Videos.
Why Use Video In Your Email Campaigns?
So yes, it seems obvious that the combination of email with video will give you a powerful and effective tool. Howbeit not everyone is aware of it.
There are tonnes of emails that a person receives every day. It leads to bombarding. This is why you need amazing content that entices and pushes your audience to click on the email and interact with your marketing email.
Using an engaging video in your email can skyrocket your conversions by tremendously boosting your click-through rates.
The perfect combination of Email marketing with an Animated explainer video can boost your click-through rates by 200-300%.
Yeah, it is that HUGE!!
Email represents just one component of a comprehensive video distribution strategy. For broader context on maximizing video reach across all channels, how to effectively promote and distribute explainer videos provides a complete framework showing how email campaigns integrate with website placement, social media, and paid advertising for maximum impact.
Build a bigger audience using Explainer Animated Video
For this, I have jotted down some do’s and don’t for you-
- Always try to include word video into your crisp subject line so that the reader knows that there is some juicy content in the email. Let your subject line act as an appetizer before craving them for starters.
- Always choose an alluring thumbnail for your video. As the first impression is the last one.
- Don’t bombard your readers with a lot of CTAs. So keep it clear.
- Avoid sending heavy videos in email for better user experience. Do it by managing good video sizes.
- Always send your audiences to your site when they click on the thumbnail. This will directly improve the traffic to your site.
Where Should Email Video Traffic Land?
When viewers click your email video thumbnail, strategic destination planning matters enormously. Understanding best website placement for explainer videos to increase demos and signups reveals which page locations (homepage, product pages, dedicated landing pages) drive the highest conversion rates for traffic arriving from email campaigns.
For email campaigns driving traffic to dedicated landing pages, [how to optimize landing pages with explainer videos for higher conversion provides conversion-focused design principles, layout, copy, CTA placement, and A/B testing strategies that maximize the impact of email-driven traffic.
Repurposing Your Explainer Video for Email Campaigns
Your main explainer video likely exceeds email-optimal length (30-60 seconds works best in email). Understanding 8 ways to repurpose explainer videos for social media platforms demonstrates how to extract key segments, create teaser clips, or reformat your core video asset into email-optimized versions that maintain impact while respecting inbox viewing behaviors.
Email-Specific Video Optimization:
- Length: Keep email videos between 30-90 seconds
- Format: Use animated GIF thumbnails for email clients that don’t support embedded video
- Hosting: Host videos on your website or YouTube, link from email (don’t attach large files)
- Mobile Optimization: 60%+ of emails are opened on mobile, ensure your video displays correctly on small screens
- Autoplay Considerations: Most email clients block autoplay, so create compelling static thumbnails with play buttons
Integrating Email into Your Broader Distribution Strategy
Email shouldn’t exist in isolation. For comprehensive guidance across all channels, 13 tips for distributing your explainer video for maximum reach provides a complete framework showing how email campaigns work synergistically with other distribution channels.
Multi-Channel Integration:
Email campaigns work most effectively when coordinated with other distribution channels. Consider how YouTube distribution strategy for explainer videos and how to turn views into demos complements email efforts, you can embed YouTube videos in emails, use YouTube for hosting (reducing email file size), and retarget YouTube viewers with email follow-ups.
For B2B companies, email campaigns should coordinate with professional network outreach. Understanding how to promote your explainer video through LinkedIn reveals how to create consistent messaging across email and LinkedIn, teasing video content in emails that drives traffic to LinkedIn posts, or vice versa.
Amplifying Email Performance with Paid Promotion
Beyond organic email sends, explainer videos can dramatically improve paid email advertising performance. Understanding how to use explainer videos in paid ads to lower cost per lead provides tactical guidance on video optimization, CTAs, and performance tracking that applies equally to sponsored email placements and email retargeting campaigns.
Additional Email Video Promotion Strategies
For broader tactical guidance on promoting your video across all channels (including advanced email strategies), how to promote your animated explainer video covers complementary approaches that expand on the fundamentals in this guide.
Tip To Be Considered: Don’t forget the call to action
Include at least 1 call to action in your email which will encourage people to share your video. I am one of the 76% who shares a branded video with friends if it was funny and entertaining.
Summing-up
By and large, Video marketing has always proven to be a record-breaking strategy if combined with Email marketing. Including an animated video might feel like a little extra work, but believe us: marrying video and email is worth the effort!
About Motionvillee
Motionvillee’s professional explainer video production services promises your business an awesome breathtaking animated explainer video to yield the desired results in terms of marketing, promotion and brand awareness.
Explain and gain.
Are you a brand or start-up or other organization that is ready to hit it big? As a leading video production company serving businesses across the USA, Motionvillee specializes in creating email-optimized explainer videos designed specifically for high open rates and click-through performance. We are a perfect alternative to standard explainer studios. Need award-winning, audience-hooking, eye-catching animations optimized for email campaigns? We got your back. Don’t worry. This is us.
