How to promote your explainer video through LinkedIn?
The best way to attract business is LinkedIn. Facebook and Instagram are jam-packed with entertainment. So why do we often hear only YouTube, Facebook and Instagram as preferable options for video marketing?
Why not LinkedIn?
LinkedIn joined the fray by introducing native video to their platform. Let me tell you that LinkedIn can be considered as a stellar opportunity for marketers to share their animated explainer videos. Understanding what is an explainer video and its strategic role in B2B communication helps frame why LinkedIn, with its professional, decision-maker-heavy audience, represents such a powerful distribution channel for business-focused video content.
LinkedIn can be an easy medium that the marketers can consider if they want to reach their professional audience by targeted B2B videos.
Up until this point, we could only embed YouTube videos in the posts and share links but it did not attract any engagement.
” The LinkedIn team is now claiming that the new Animated explainer video posts get shared more often than regular posts “
Well, this probably means that if your audience hangs out on LinkedIn, it’s time to start adding an animated explainer video to your marketing strategy.
” LinkedIn has over 350 million registered users “
YES! It’s a huge base. Plus, with the platform’s focus on building professional connections, what can be a better place to grab attention and attract new customers?
Creating a killer Animated Explainer Video within LinkedIn’s video specs
LinkedIn videos can run between a time frame of 3 seconds and 10 minutes, but I would suggest length for maximum engagement sits between 30 seconds and 5 minutes. Both landscape or portrait orientation videos are fine where the max file size cannot exceed 5GB.
Start with a BIG BANG.
First impressions always count. You’ve only got a few seconds to grab your viewers’ attention, so make sure you use appealing colors and make an audacious entrance.
Keep it short.
While we don’t have much data about viewing habits yet, we know that LinkedIn users tend to be occupied, so create brief, compact videos that get straight to the point.
Be yourself.
The video makes it easier to establish a personal bond quickly. It allows our temperament to come through and counterfeits a real-world chat. Don’t be scared to make a quick video on your phone about something your network will appreciate, after all video is about connection, not perfection.
How an Explainer animated video can help you establish rapport with your customers
Make a couple of explainer animated videos to show people more about what you do and what you stand for. Tell your customers about your business, share an animated story to grab their attention about a specific product, or show a product in action.
LinkedIn-Specific Distribution Strategies
LinkedIn’s professional environment requires a different approach than consumer-focused platforms. While comprehensive strategies for effectively promoting and distributing explainer videos apply across all channels, LinkedIn demands specific tactical adjustments:
- Post Timing: Share during business hours (Tuesday-Thursday, 8AM-2PM) when professionals actively browse their feeds
- Native Upload vs. Links: Always upload videos natively to LinkedIn rather than linking to YouTube or other platforms, native videos receive 5x more engagement
- Caption Strategy: LinkedIn’s autoplay feature mutes videos by default, so add captions to ensure your message lands even without sound
- Personal vs. Company Pages: Videos posted from personal profiles typically receive 3-5x more reach than company page posts due to LinkedIn’s algorithm prioritizing individual voices
- Engagement Tactics: Comment on your own video post within the first hour to boost algorithmic visibility and encourage conversation
Repurposing Your Explainer Video for LinkedIn
Your main explainer video likely exceeds LinkedIn’s optimal length. Understanding 8 ways to repurpose explainer videos for social media platforms helps you adapt your core video asset into LinkedIn-optimized formats, extracting key segments, creating teaser clips, or reformatting for different aspect ratios that perform better in LinkedIn feeds.
Integrating LinkedIn into Your Broader Video Distribution Strategy
LinkedIn shouldn’t exist in isolation within your marketing mix. For comprehensive guidance across all channels, 13 tips for distributing your explainer video for maximum reach provides a complete framework showing how LinkedIn fits alongside website placement, email campaigns, and other social platforms.
While YouTube remains dominant for video distribution, understanding YouTube distribution strategy for explainer videos and how to turn views into demos helps you compare platform-specific approaches, YouTube excels at search-driven discovery, while LinkedIn delivers targeted reach among decision-makers actively evaluating solutions.
Amplifying Reach with LinkedIn Paid Promotion
Organic reach is valuable, but LinkedIn’s advertising platform offers precision targeting that justifies paid amplification. Understanding how to use explainer videos in paid ads to lower cost per lead provides tactical guidance on video length optimization, CTAs, audience targeting, and bidding strategies specifically for LinkedIn Sponsored Content and InMail campaigns.
LinkedIn Ad Formats for Explainer Videos:
- Sponsored Content: Native video ads in the LinkedIn feed
- Sponsored InMail (Message Ads): Video delivered directly to LinkedIn inboxes
- Dynamic Ads: Personalized video ads using profile data
- Text Ads with Video Landing Pages: Drive traffic to video-optimized landing pages
Beyond LinkedIn: Complementary Distribution Channels
LinkedIn works most effectively as part of a multi-channel approach. For additional platform-specific strategies, how to promote your animated explainer video covers complementary tactics across other channels that amplify your LinkedIn efforts through consistent messaging and cross-channel reinforcement.
Integrated Multi-Channel Approach:
Share your LinkedIn video in email campaigns: understanding how explainer videos can help you boost your email open rates reveals best practices for video thumbnails and email integration that drive traffic back to your LinkedIn presence
Optimize your website with strategic video placement: best website placement for explainer videos to increase demos and signups ensures visitors who discover you through LinkedIn find consistent video messaging on your site
Create dedicated landing pages for LinkedIn traffic: how to optimize landing pages with explainer videos for higher conversion provides conversion-focused design principles specifically for visitors arriving from social platforms like LinkedIn
Conclusion
So, you decide to give the LinkedIn video a shot. And that leaves you with just one question: How do you get started?
Motionvillee’s professional explainer video production services strives to help companies define astounding creative solutions to improve and enrich any strategy and communication demands.
As a leading video production company serving businesses across the USA, we understand the unique requirements of LinkedIn’s professional audience, creating videos that balance credibility with engagement, delivering business value while capturing attention in competitive feeds.
We specialize in creating LinkedIn-optimized explainer videos that drive meaningful business conversations and qualified lead generation within this critical B2B platform.
