The Psychology Behind Animated Advertising Videos
Unless you’ve been living under a rock, you’ve definitely seen an animated advertising video or two. But if you’re not sure what kind of video we mean, you can always watch some animated videos we made for our clients. Understanding the psychology behind animated advertising videos helps explain why they’re so effective at grabbing attention […]
Is The Indian Animation Video Industry Struggling or Soaring?
Is the Indian animation video industry soaring or struggling? There are conflicting opinions. While there have been reports that the industry is set to grow at a rapid rate, many who experience the ground reality of the industry say it presents a grim picture. Let’s take a deeper look at both ends of the spectrum […]
Which Should You Choose: Whiteboard Explainer Videos vs Talking Head Videos?
Which Should You Choose: Whiteboard Explainer Videos vs Talking Head Videos? While there are a variety of ways you can promote your business, no other piece of marketing content is as successful as a video. Not only are videos more likely to appear on searches run on Google, but they’re also actively promoted as the […]
Animated Explainer Videos Boost Inbound Marketing Success
Animated Explainer Videos Boost Inbound Marketing Success Explainer videos inbound marketing has become the latest buzzword in the ad and sales industry in 2026. But what exactly does it mean? It’s any kind of marketing effort that is aimed at drawing potential customers to your website or to learn about your product or service. Here’s […]
How To Use Explainer Videos In Every Step Of Your Sales Journey
How To Use Explainer Videos In Every Step Of Your Sales Journey Explainer videos have become an integral part of any sales and marketing strategy. They are engaging, entertaining and educating at the same time, making them perfectly suited to fulfill both a viewer’s needs and a brand or businesses’ demands. Most organizations opt for […]
7 Things Startups Should Know About Animated Explainer Videos
If you’re a brand or business in today’s world, videos are an integral part of your marketing arsenal. Explainer videos are usually the starting point because they are seen as basic requirements, quickly becoming almost on par with a website. For startups especially, having an explainer video is a no-brainer. They can be used in […]
Business Video Trends- A Shift To Animated Videos
A few years ago the only kind of business videos were extended corporate films, usually meant to be seen by just the stakeholders and covering everything from history to vision, mission, milestones, services, clients…and on and on. Today (and in the coming year), videos are taking over the digital world. Every brand and business has […]
How much does an explainer video cost?
How Much Does an Explainer Video Cost? Explainer videos. What are they? Like the name suggests, they ‘explain’ a concept, product or service. They can be used on your website, for training, presentations, or any sales and marketing purposes. One of the best benefits of explainer videos is that they are able to convey a […]
Top Animated Explainer Video Trends (2026 Updated)
Top Animated Explainer Video Trends (2026 Updated) 2026 is reshaping how brands use animated explainer videos. Video now comprises 88% of consumer internet traffic, and social platforms have completely eliminated text-based content prioritization. Consumers demand video more than ever. If you haven’t made professional video central to your marketing strategy, you’re falling behind competitors who […]
What are some of the emerging technologies that may influence the animation industry?
There is no doubt about the fact that the animation industry is one of the fastest-growing industries in the world right now. Animation is deeply connected with the entertainment industry and is also a big part and parcel of the advertising and marketing industry. It has also impacted other industries such as education, medicine, architecture, […]
Importance of voice over professionals in animated explainer video
Importance of Voice Over Professionals in Animated Explainer Video Without voiceover, there is no human aspect in an animated explainer video. It can elevate the effectiveness of an explainer video by many notches. When your potential customer hears the voice of a human on the other side, it becomes easier for them to relate to […]
Future of Animated Explainer Video Industry
Future of Animated Explainer Video Industry MotionVille truly believes that motion graphics and animated videos are the future of the Content Marketing industry. Animated explainer videos are a perfect tool to attract more customers to your website and the easiest way to tell them about what you do. Customers linger on a website for 20-30 seconds […]
Process of creating animated explainer video
Process of Creating Animated Explainer Video More often than not, your explainer videos are the first thing that your potential customers see of you. People don’t mind watching a 90-second video and that’s how they get introduced to your brand, either through a random ad on FB or through a blog post of yours. Understanding […]
How to promote your animated explainer video?
How to promote your animated explainer video? You might have the most fascinating, funny, quirky and engaging explainer video on the planet, but if your potential customers don’t know that such a video exists, then what is the point? Understanding what is an explainer video and its strategic role as a conversion tool helps frame why […]
Best tools for creating animated explainer videos
Best Tools for Creating Animated Explainer Videos The State of Video Marketing 2019 report says that more than 87% of businesses now use video as a marketing tool. If we put in perspective that the number was 63% in 2017 and 81% in 2018, it is clear that there has been a tectonic shift towards […]